Industry News

April 24, 2014
At press time, florists were in the middle of APW promotions and sales, but we couldn’t resist reaching out to some SAF members to get a... »
April 24, 2014
The cathedral resonated with 3,000 yellow roses donated by the Colombian growers affiliated to the Association of Colombian Flower... »
April 24, 2014
When BloomNation hosted a launch party earlier this month in Washington, D.C., it put out the welcome mat for florists at a trendy... »
April 24, 2014
Raise your hand if any of these describe your goals: »

SAF in Action

April 24, 2014
You know volume means good sales numbers, but doesn’t it also mean stress? »
April 24, 2014
SAF has partnered with Hortica Insurance and Employee Benefits, to get members, their families and their employees the best deal possible... »
April 16, 2014
Want bigger Mother’s Day orders and happier customers? Spend an hour online with Tim Huckabee to find out how real salespeople respond to... »



First time on our website? SAF members, login with the e-mail address where you receive SAF messages. If you are a member but have never received SAF e-mails, please contact us at or call (800) 336-4743.

User login

English French German Italian Portuguese Russian Spanish