Industry News

September 19, 2014
It’s human nature to appreciate a deal. Discounts do wonders for generating foot traffic and cash flow. But lower your prices too much and... »
September 19, 2014
Lori Wheat, AAF, believes wholeheartedly that small businesses do better when they band together.  »
September 18, 2014
SAF’s long and active leadership role in the health care policy debate paid off in a very visible way in early September when Corey Connors... »
September 18, 2014
The American Floral Endowment (AFE), through the Floral Marketing Research Fund (FMRF), is conducting a study with the National Funeral... »

SAF in Action

September 18, 2014
With its inundation of vitriol-filled advertisements, election season has a lot of sour points. But it also gives florists an opportunity... »
September 18, 2014
Imagine you got an order requesting a get well soon arrangement for a girlfriend delivered to the hospital…for a total of $10. Would you... »
September 11, 2014
Ah, fall: time for cooler weather, football season and a new color palette. »

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