Industry News

October 31, 2014
Rockcastle Florist is urging customers to rock their vote next week…for the shop’s next special.Rockcastle Florist is using election day to... »
October 31, 2014
 The most effective form of advertising comes word of mouth, at least according to a recent Nielsen report that found 84 percent of... »
October 30, 2014
Bah-cornucopia! About 44 percent of respondents to an SAF survey said 2013 Thanksgiving sales declined compared to 2012 results. Another 35... »
October 30, 2014
Five and a half million dollars in additional funding has the founders of the Santa Monica-based BloomNation startup saying they’re pois »

SAF in Action

October 30, 2014
Last year, 45 million people shopped during the Thanksgiving weekend, according to the National Retail Federation’s 2013 Consumer Spending... »
October 30, 2014
We’ve all encountered the occasional customer who’s hot, bothered and always right. »
October 23, 2014
It's time to think about the people you want on your team for the approaching holiday season. »



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