Industry News

September 18, 2014
SAF’s long and active leadership role in the health care policy debate paid off in a very visible way in early September when Corey Connors... »
September 18, 2014
The American Floral Endowment (AFE), through the Floral Marketing Research Fund (FMRF), is conducting a study with the National Funeral... »
September 18, 2014
A “mysterious bidder” has offered $35 million for a 100-year-old floral industry institution in Boston. »
September 18, 2014
Talk about good PR (and good fodder for your social media sites): A new study from Cardiff University's School of Psychology proves plants... »

SAF in Action

September 18, 2014
With its inundation of vitriol-filled advertisements, election season has a lot of sour points. But it also gives florists an opportunity... »
September 18, 2014
Imagine you got an order requesting a get well soon arrangement for a girlfriend delivered to the hospital…for a total of $10. Would you... »
September 11, 2014
Ah, fall: time for cooler weather, football season and a new color palette. »



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