Industry News

February 26, 2015
In the relative slowdown between Valentine’s Day and Mother’s Day, some floral industry members are promoting an international event that... »
February 26, 2015
SAF answered questions from nearly three-dozen reporters over the three weeks leading up to Valentine’s Day, including many from major news... »
February 26, 2015
While most of the nation froze last weekend, nearly 100 industry professionals soaked up a little sun — and a lot of knowledge — during the... »
February 26, 2015
Participating in SAF Congressional Action Days, March 9-10, is imperative, said Dr. Marvin Miller, AAF, of Ball Horticultural Company in... »

SAF in Action

February 26, 2015
As you promote Women’s Day (see top story), there’s no need to recreate the wheel. »
February 26, 2015
Score some positive coverage for your shop by pitching Women’s Day to your local newspaper and news stations. »
February 19, 2015
It’s time to get in motion for prom. Get familiar with the latest fashions, including hair and nail trends. »



First time on our website? SAF members, login with the e-mail address where you receive SAF messages. If you are a member but have never received SAF e-mails, please contact us at or call (800) 336-4743.

User login

English French German Italian Portuguese Russian Spanish