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CAD2010




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February 8, 2010
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Events Calendar
February 2010
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Top News
Today Show Host Gets Her Pick of N.Y. Florist’s Best
After relying on Irene Hayes Wadley & Smythe florist for 26 years, NBC knew exactly which florist to call when scouting potential gifts for one of its more colorful hosts on “The Today Show.”
Cong. LaTourette to Speak at CAD
latourettephoto_60.gifCongressman Steve LaTourette (R-14-Ohio) — a strong backer of small business issues and supporter of the floriculture and nursery research initiative — will speak at the SAFPAC Gold Club Luncheon during SAF's 30th Annual Congressional Action Days March 8-9 in Wash. D.C.
Negative Publicity Watch: Target, Harry & David, Better Homes & Garden
Targetsmall.gifA mega retailer that dissed Thanksgiving floral centerpieces now features flowers on a “fabulous spring table.” A direct mail order company that claimed its Valentine’s Day roses are fresher than local florists’ recently promised an SAF member it will delete the remarks about florists in future catalogs. And a popular women’s magazine recently advised deal-seeking readers to book a day at the spa instead of buying Valentine’s Day flowers.
Friends and Furry Ones Capture More of the Valentine’s Day Budget
Couples this year plan to spend less on each other but more on their family, friends, co-workers — even their pets, according to NRF’s 2010 Valentine’s Day Consumer Intentions and Actions Survey, conducted by BIGresearch.
SAF Members to Take Small Biz, Industry Issues to Washington
Three small business issues and two overriding floral industry concerns are on the list SAF members will bring to meetings across Capitol Hill March 8-9. “It’s a lot, but with so many competing interests in Washington and economic concerns in the forefront, it is extremely important that we stay visible and keep our concerns on the table,” said Drew Gruenburg, SAF chief operating officer.
 
VALENTINE'S DAY RESOURCES
v_vrose.jpg SAF MEMBERS —  Check out our Valentine's Day Resources now.


NEWS REPORTERS — Looking for Valentine's Day Information? CLICK HERE.
Business Briefs

GROWERS —
Register now for the 26th Annual Pest Production Management Conference.
Feb. 25-27      Orlando, Fla.
Presented by SAF and Greenhouse Grower Magazine

Member News
Some SAF Award Submission Deadlines Extended
SAF has extended the deadline until Monday, Feb. 22 to submit names for the following awards and honors:
  • Floriculture Hall of Fame, the industry’s highest honor, recognizes those who have made “outstanding and lasting contributions to the advancement of floriculture as an integral part of the American way of life.”
  • AAF recognizes industry members that meet the Academy's high standards of service to their industry and community.
  • SAF Paul Ecke, Jr. Award recognizes “exemplary devotion to profession, industry and community.”
  • Gold Medal Award honors the originator or introducer of a widely distributed plant or flower that has become established as an outstanding product of significant horticultural and commercial value
  • John H. Walker Award recognizes floral association executives for the role they play as leaders of the industry
  • Alex Laurie Award for Research and Education honors someone who has made broad-scope, long lasting contributions to research or education in the floriculture industry.
  • Century Award is presented to any industry company that has served the floral industry for 100 years or longer.
Get all the details and nomination forms online at www.safnow.org/awards or contact Shelley Estersohn, (800) 336-4743,
Growers...Looking for Alternatives?
Powerful pests, bad bacteria and frustrating fungi are a perpetual challenge for floral producers. As consumers and environmental regulations expand the demand for bio-based controls growers need to know what’s working. Several experts will be on hand at the 2010 Pest and Production Management Conference in Orlando.

Political Analyst to Speak at 2010 Congressional Action Days
CADActNow_75.jpg Jeffrey Birnbaum, web editor for the Washington Times, will share lobbying best practices and tactics to avoid on Capitol Hill, drawn from a career reporting on politics and politicians during SAF Congressional Action Days in early March. Registration is open now.
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SPOTLIGHT
PUT THIS IN YOUR WINDOW — and on your Web site — FEB. 15!
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Want to make passers-by smile and capture some post V-Day sales? SAF’s top-selling “Exactly How Mad Is She?” poster is the perfect message for Monday, Feb. 15. Put it prominently in the shop window and on your Web site to get to the heart of matters for guys who procrastinated just a little too long
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Payroll Made Simple — With Paychex!
You work hard to keep your business running smoothly. Why not make one thing easier, with Paychex? SAF members save 15% off basic payroll processing — so sign up now!

Rush Shipments? Save on FedEx Through SAF!
Partner with FedEx and save up to 21 percent on select FedEx Express shipments and up to 15 percent on select FedEx Ground shipments. Take advantage of this special offer by enrolling in the FedEx savings program for SAF members.

MARK YOUR CALENDAR!

Register now for the 26th Annual Pest Production Management Conference.
Feb. 25-27      Orlando, Fla.
Presented by SAF and Greenhouse Grower Magazine

SAF Congressional Action Days
March 8-9    Washington, D.C.



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