Industry News

January 30, 2015
To dissuade procrastination without repeatedly saying, “Valentine’s Day is coming — buy your flowers now,” the staff at Dykstra Florist... »
January 30, 2015
With a handful of exceptions (professional skiers, snow plow company owners, Southerners grateful for a drop in humidity), few people... »
January 29, 2015
December holiday sales returns were cause for celebration among many floral industry businesses: According to results of an SAF post-... »
January 29, 2015
Seattle may be filled with anticipation for this weekend’s Super Bowl … but last weekend, the city was also home to some of the best and... »

SAF in Action

January 29, 2015
Set consumers’ hearts aflutter with rosy graphics reminding them about Valentine’s Day. »
January 22, 2015
An upcoming holiday means reporters hungry for an interesting angle — the more visual the better. Help them find a good story and they’ll... »
January 22, 2015
When a reporter shows up at your shop, you want to be as poised as possible. »

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