Industry News

July 31, 2014
Ever wonder what separates you from the companies with thousands of followers and dozens of likes and retweets? »
July 31, 2014
Looking for a special prime for the dog days of summer? Steal some inspiration from Ardith Beveridge, AAF, AIFD, PFCI. In a recent blog... »
July 31, 2014
FTD Companies Inc. announced this morning that it has executed a “definitive agreement” to acquire Liberty Interactive Corporation's... »
July 31, 2014
After months of worry and uncertainty, seasonal employers in the floral industry who are struggling to comply with the Affordable Care Act... »

SAF in Action

July 31, 2014
Remind sports fans there are more ways to show school spirit than slathering on some face paint. »
July 24, 2014
Plan to host an open house, holiday program or other special floral event in the coming months? »
July 17, 2014
Have any snowmen containers or ornaments lingering from December? Clean out excess inventory with a Christmas in July party. »



First time on our website? SAF members, login with the e-mail address where you receive SAF messages. If you are a member but have never received SAF e-mails, please contact us at or call (800) 336-4743.

User login

English French German Italian Portuguese Russian Spanish