Industry News

October 30, 2014
Bah-cornucopia! About 44 percent of respondents to an SAF survey said 2013 Thanksgiving sales declined compared to 2012 results. Another 35... »
October 30, 2014
Five and a half million dollars in additional funding has the founders of the Santa Monica-based BloomNation startup saying they’re pois »
October 30, 2014
A customer thanks your sales clerk for in helping her choose a floral arrangement. “No problem!” chirps the employee. Or, a customer... »
October 30, 2014
Smithers-Oasis Company announces the appointment of Anne M. Stewart to General Manager and Robert M. Williams II to Vice President of... »

SAF in Action

October 30, 2014
Last year, 45 million people shopped during the Thanksgiving weekend, according to the National Retail Federation’s 2013 Consumer Spending... »
October 30, 2014
We’ve all encountered the occasional customer who’s hot, bothered and always right. »
October 23, 2014
It's time to think about the people you want on your team for the approaching holiday season. »



First time on our website? SAF members, login with the e-mail address where you receive SAF messages. If you are a member but have never received SAF e-mails, please contact us at or call (800) 336-4743.

User login

English French German Italian Portuguese Russian Spanish