Industry News

May 22, 2015
Nothing rivals the value of word of mouth marketing. First, it’s free; secondly, according to results of a Nielsen survey, 84 percent of... »
May 22, 2015
Here’s a simple strategy to keep your cool when dealing with an angry, flustered customer:Picture him or her as a small child, “happy and... »
May 21, 2015
An upcoming deadline involving new credit card technology and how credit card payments are processed is important for retail florists to... »
May 21, 2015
“Flowers bring joy, not pesticides.” »

SAF in Action

May 27, 2015
Watch SAF President Shirley Lyons, AAF, PFCI, discuss how SAF membership benefits your business.    »
May 21, 2015
Whether your employees are 18 or 80, they’re unlikely to possess the mental stamina to work straight through the summer. »
May 21, 2015
What do a new floral holiday, a rebranded bridal spin-off business, and a partnership with a Major League Baseball team have in common? »



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