Snapshots from SAF Palm Springs 2007 "Lots of thought went into planning this event. I like the emphasis on marketing, business and profits [in the educational sessions.]" Michael Trogdon, AAF, Burge Flower Shop, Inc., Asheboro, N.C. SAF convention attendees gave top ratings to this year's educational programs. The hard part, many said, was choosing between them, " My husband and I split up to cover as many seminars as possible. I was able to apply [ideas] immediately," said Jane Gobert of Bonnie Brae Flowers, Inc. in Denver. Topics ranged from the practical -- PR basics, business finance and technology, finding good employees, care and handling tools, new products; to the profound: generational marketing, floral decorating trends, unique promotions, capturing big business accounts, sympathy sales; and more.

Snapshots from SAF Palm Springs 2007

"Lots of thought went into planning this event. I like the emphasis

on marketing, business and profits [in the educational sessions.]"

Michael Trogdon, AAF, Burge Flower Shop, Inc., Asheboro, N.C.

SAF convention attendees gave top ratings to this year's educational programs. The hard part, many said, was choosing between them, " My husband and I split up to cover as many seminars as possible. I was able to apply [ideas] immediately," said Jane Gobert of Bonnie Brae Flowers, Inc. in Denver.

Topics ranged from the practical -- PR basics, business finance and technology, finding good employees, care and handling tools, new products; to the profound: generational marketing, floral decorating trends, unique promotions, capturing big business accounts, sympathy sales; and more.