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Welcome to the Society of American Florists!

SAF is the only national trade association that represents all segments of the U.S. floral industry. Our 7,000 members are the industry's top retailers, growers, wholesalers, importers, manufacturers, suppliers, educators, students and allied organizations. SAF is the face and voice of a strong, unified floral industry in Washington, D.C.

SAF membership is open to all individuals and companies in the floral industry. Learn more about joining SAF here.

Our Mission: The Society of American Florists is the association that provides marketing, government advocacy, industry intelligence and best practices information for all participants in the U.S. floral industry. And since selling is what it is all about, SAF helps the entire floral industry with an aggressive public relations campaign educating consumers about the benefits of flowers.

Facts About SAF:

Founded: Chartered by an act of Congress in 1884, the Society of American Florists was formed in Chicago, IL by 21 members of the American Association of Nurserymen, Florists and Seedsmen.


President – Shirley Lyons, AAF, PFCI, Dandelions Flowers, Eugene, Oregon

CEO – Peter Moran, Society of American Florists, Alexandria, Virginia


Society of American Florists
1601 Duke Street
Alexandria, VA 22314

Click here for an extended history of SAF.