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About

Welcome to the Society of American Florists!!

We are glad you found us.

SAF is the only national trade association that represents all segments of the U.S. floral industry. Our 15,000 members are the industry's top retailers, growers, wholesalers, importers, manufacturers, suppliers, educators, students and allied organizations. SAF is the face and voice of a strong, unified floral industry.

And since selling more flowers is what it's all about, SAF helps the entire floral supply chain do just that with an aggressive public relations program plus an informative consumer Web site - www.aboutflowers.com.

Click here for a brief history of SAF.