Sharpen Spring Promos with The Marketing Edge
 Trying
to get an angle on your spring holiday promos? Create and execute
professional-grade promotional campaigns with help from SAF's The Marketing Edge.
The guide is packed with marketing options, steps to help you develop
your marketing plan, and tips for effective campaigns. With it are two
bonus CD-ROM's filled with a complete library of floral photography and
illustrations, plus 100 ready-to-use holiday and year-round ads. Many
of the images youll recognize from SAF's popular promotional posters.
The Marketing Edge is available exclusively to SAF members for $49.95.
Stock up on extra CD-ROMs for just $29.95 each with purchase. Order
online at the SAF Market or call (800-336-4743) today!
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Making Extra Green Today?
Did you run a successful promotion for St. Patrick's Day? Tell us about it or send a picture to e-brief@safnow.org. Be sure to include your name, company and contact info.
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Turn Up Your Marketing Mojo with Radio Promo
 Radio
stations love to offer freebies' especially with a contest that gets
people talking. Call a local station's promotions director and offer
listeners the chance to win a good mood! Listeners call in and explain
why they need a mood boost. The winner receives a free Flower Therapy
arrangement delivered to their home or office. Build business by
including a discount coupon on another mood-boosting arrangement the
winner can send to someone else. Put the coupon on the back of an SAF
Flower Therapy statement stuffer
along with your company information. With this win:win offer, the
station gets a free, fun promotion plus something to talk about with
listeners, while you get free mention of your business and a chance to
talk up the emotional benefits of flowers. |
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Brides on a Budget? Offer Them This Practical Tool
Whether her pockets are deep or shallow, your bridal customer probably has a floral budget in mind. Make the decision easier for her already overwhelmed brain with SAF's Wedding Flower Calculator. |
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MARK YOUR CALENDAR!
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You don’t become an icon waiting for opportunity to come your way and
you don’t become a beloved, respected peer by gloating over your many,
many accomplishments. From the day a very young Hannaford put an ad in
his hometown newspaper seeking work in floriculture, he approached each
day with a will to keep working, learning and helping his country’s
beautiful resource also grow its economy. And he never expected
accolades or put down his ever-present notebook, assuming he had
learned enough. 
