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September 6, 2010
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Top News
Reward Customers, Reap Loyalty
Want to make your best customers happy and get to know them better? Start a rewards program — the perks give patrons an added incentive to open their wallets and retailers insight into their customers’ preferences and habits.
Young Women’s Gift to the Economy: Spending on Friends
Looking for customers in the mood to spend? A new report from American Express says its female customers under 45 are fueling the recovery, with a hefty chunk of their purchases going to gifts.
1-800-Flowers Drops Martha Stewart, Sales and Debt
1-800-Flowers.com ended its partnership with Martha Stewart Living Omnimedia “based on lower than anticipated customer demand for the premium priced product line,” said chief financial officer Bill Shea during a conference call with stock analysts August 19 to discuss the company’s fourth quarter and year-end fiscal results.
Hot for Chocolate: Florists Take a Bite of Growing Market
fc_nobox_floralmgmt_sept10.jpgFlowers and chocolate have long been the symbolic shorthand for romance. But with the growing popularity of dark chocolate (56 percent growth in the last four years), they also share more than just their status as go-to gifts for Valentine’s Day — research shows both are good for you:
Does Bosses Day Deserve a Promotion?
bossesday_09_small.jpgThe performance reviews are in and Bosses Day 2009 certainly could benefit from a raise —  in sales. Less than 10 percent of SAF members reported an increase in sales for the Oct. 16 holiday. Did the dismal labor market mean fewer bosses to celebrate and employees to chip in — or do too few people even realize the holiday exists?
 
Business Briefs


 
SAF News
SPOTLIGHT: Cut Waste, Labor With Better Sales Forecasts
If you have people standing around or your dump is on overload, your sales projections may be out of kilter.
Tip of the Week: Need More Promo Space? Look Up!
If you love SAF marketing posters but are short on wall space, why not suspend them from the ceiling? Use spray glue to mount one poster on each side of a piece of poster board.
Follow Your Nose to Gen Y
From candles to canine shampoo, fragrance is a powerful force. Flowers are a natural for scent-marketing and can have a particular impact on Gen Y customers. 

Pump Sales with New SAF Postcards,
There’s a lot more to SAF’s new marketing kit than the gorgeous posters. SAF has everything members need to create a coordinated campaign. 
Score an Invite to Brides' Websites
Wedding websites are increasingly popular, as they ease the sharing of details, schedules and photos for the busy couple 
Retailers — Please Read This Now!
Are you compliant with the Payment Card Industry's Data Security Standards?  
The deadlines have passed, so if you’re not compliant now is the time to get there.
SAF has developed several resources to help you get through the process. Check them out here >
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Looking for this?
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Directory of
Local Florists


 
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Flower Speakers
Bureau
 
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Floral Industry
Supply Guide

 
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www.aboutflowers.com
Info About Flowers and Florists

 

Floral Managements'
More Online
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MagnetMail e-mail newsletters,
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MARK YOUR CALENDAR!
Dates Set for 2011 Pest & Production Conference
The 28th Annual Pest & Production Management Conference (P&PMC) will be held Feb. 24-26, 2011 in San Diego. Conference coordinators are Cristi Palmer, IR-4 Project; Ann Chase, Chase Horticultural Research; Paul Fisher, University of Florida; and Luis Canas, Ohio State University.

SAF Orlando 2010
126th Annual Convention
Sept. 22-25
Orlando, Fla.
Get information and register at www.SAFAnnualConvention.com

2011 Pest and Production Management Conference
February 24-26, 2011
San Diego

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