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November 22, 2009
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Events Calendar
November 2009
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Top News
At International Ag Meeting, Flowers Take Center Stage
When the North American Plant Protection Organization (NAPPO) held its 33rd annual meeting in Chicago this month, flowers were top of mind — and at the center of the group’s banquet tables.
Congress Passes $10 Billion Business Tax Refund
Recently passed legislation will bring struggling retailers and other businesses more than $10 billion in badly needed cash.
Expert Info on Plant Health, Production at Feb. Conference
Disease diagnosis.  Water molds.  Alternative insect control.  Plant-growth regulators.  Substrate Components.  Are we speaking your language?  You're in good company. Top-notch green industry experts will be discussing these issues and more at the 26th Annual Pest and Production Management Conference, Feb 25-27, 2010 in Orlando.
Floral Businesses Step Up Marketing Efforts in Fourth Quarter
While businesses in every segment of the industry ramped up their marketing efforts in the last quarter of 2009, retailers remained the most cautious group.
Dying Without the Pomp Changes Circumstances of Funeral Biz
Traditional funerals are dying out. You can point to the increasing popularity of cremation, a proliferation of online memorial sites, Baby Boomers' pre-planning, the economy, caskets at Costco or just the dog headstones for sale at your local pet store, if you need anecdotal proof.
 
Business Briefs
Member News
Product Spotlight: Federal Express

Partner with FedEx and save up to 21 percent on select FedEx Express shipments and up to 15 percent on select FedEx Ground shipments. Take advantage of this special offer by enrolling in the FedEx savings program for SAF members.

New Identity Theft Law Postponed. Takes Effect June 1, 2010
The Federal Trade Commission's Identity Theft Rule, also called the Red Flags Rule, was scheduled to take effect Nov. 1, 2009 but compliance has now been extended until June 1, 2010. If you accept credit cards or bill customers, you will need to have a written identity theft prevention program in place by then. But before you call your lawyer, check out SAF's sample policy. It just might save you time, and money.


Heads Up on Green Industry Changes at Pest/Production Management Conference
Growers...the green industry is changing fast, and attendees at the 26th Annual Pest and Production Management Conference will be up to speed fast. On the agenda are sessions focused on:
  • new plant growth regulators,
  • new bio control options,
  • new and less-costly substrate materials,
  • water quality testing and treatment,
  • faster disease diagnosis and containment, and lots more.
Mark you calendars and plan to be in Orlando, Fla., at the Hyatt Regency Orland0 Airport February 25-27, 2010. The Pest and Production Management Conference is presented by SAF in partnership with Greenhouse Grower magazine. For more information please contact SAF's Laura Weaver, (800) 336-4743, l .

Next Best Thing to Being There: Snippets from SAF Phoenix 2009
The next several issues of E-Brief will feature some of the wisdom shared during the seminars at SAF Phoenix 2009, so be sure to read E-Brief, or just visit the Web site regularly, where the stories will be posted. We'll archive all of our coverage here, so it's easy for you to access. (Not getting E-Brief? Email Krissy Doyle so you can be added to the list).
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SPOTLIGHT
Make a Point — and Stop the Myth — with SAF's Poinsettia Brochure

Tis the season to get to the point — well, at least when it comes to promoting poinsettias. Poinsettias account for up to 83 percent of flowering plant purchases at Christmas. Keep that chunk of the purchasing pie large (and make your slice even heftier) by reminding customers that university research proves poinsettias are as safe as they are beautiful with SAF's free, member-only Poinsettia Brochure.

Earn WorldPoints with the SAF Business MasterCard

Swipe your card, hype your product, wipe out your expenses and fill up on reward points with the SAF Business MasterCard. Earn points on all your business expenses — inventory, payroll, daily costs — and redeem them whenever you choose. There is no annual limit on the points, which can be redeemed for rewards such as airline travel, hotel stays and gift certificates. For more information click here or call SAF Member Services at (800) 336-4743. Or call Bank of America at (800) 570-1601 and mention priority code UAATCU to apply for the SAF Business Card with WorldPoints Rewards.

Looking for Health Insurance?

As an SAF member you have access to an exclusive health insurance program from a national insurer. The program covers employees and their eligible family members with medical, prescription drug coverage, dental and life insurance in one convenient plan — that fits your budget. Smart, flexible plan choices, including traditional PPO and consumer-directed plans, allow you to achieve the right balance of cost and benefits.
  • Cost-saving, consumer-directed options, such as health savings accounts, are easy to set up and administer.
  • Employees have the freedom to choose hospital and physician care from premier national networks and more than 50 regional PPOs, depending on your location. Employees get service discounts when using in-network providers.
  • Pharmacy benefits through Wellpoint, a premier provider of pharmacy benefit management services with more than 61,000 network pharmacies nationwide.
  • Outstanding customer service for you and your employees makes managing your SAF health plan easy.
  • Exclusive SAF member benefits offer a customized, affordable solution through a trusted source.
  • A larger risk pool that may help lower overall costs.

For more information, contact Hortica Insurance & Employee Benefits:

Phone: (800) 851-7740
Fax: (800) 233-3642 
E-mail: safhealth@hortica-insurance.com

MARK YOUR 2010 CALENDAR!
26th Annual Pest and Production Management Conference
Feb. 25-27      Orlando, Fla.
Presented by SAF and Greenhouse Grower Magazine

SAF Congressional Action Days

March 8-9    Washington, D.C.

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