At Bloomtastic Florist in Columbus, Ohio, Heather Waits is now experiencing a second round of postponed or canceled clients. “You console your...
Tactics to Recover and Rebuild Wedding Work
Social distancing to combat the spread of COVID-19 has postponed countless spring trips down the aisle, causing a lot of frustration and heartbreak...
Wedding Study Highlights Local Wedding Pros
In honor of Small Business Saturday this weekend, The Knot has released a study that lets consumers in on a little trade secret: Making weddings...
What Planners Want
Although brides have plenty of online planning tools at their disposal, many prefer the guidance of a professional. According to Wedding Wire’s...
Get Ready for Wedding Season with Details Flowers Software
Did you know that Christmas ranks as the most popular day to get engaged? Are you ready for bridal season and wedding consultations? Can you create...
California Grower Launches ‘American Princess’ Bouquet
Cognizant that millions of people tuned in to watch “Suits” actress Meghan Markle tie the knot with Prince Harry, Duke of Sussex on May 19 — many of...
New Jersey Florist Launches Wedding Planning Platform
When Alexa Maniaci started running Anna Rose Floral & Event Design in North Haledon, New Jersey, seven years ago, she thought the logistics of...
Wedding Pricing that Makes Sense
When it comes to weddings and pricing, beauty is usually not a problem for the floral industry. Retail florists excel at beauty. Profitability is...
SAF Partners with Details Flowers Software for Special Member Savings
The average couple spends more than $35,000 on their wedding — an increase of more than $2,600 from 2015 — and an all-time high, according to the...
A Same-Sex Couple, a Wedding Cake — and Now, a Supreme Court Case
A high profile Supreme Court case that could have implications for all retailers and service providers kicked off Tuesday with opening arguments...
Learn the Art of Floral Couture in Palm Beach
These days, the list of celebrities who embrace body flowers is ridiculously long. Keira Knightley, Jennifer Lawrence and Kirsten Dunst are among...
Couples Choose High-End Elopements over Traditional Affairs
Couples are ditching the formalities of a traditional ceremony and reception (not to mention the wild cousins and divorce parents who refuse to get...
Bankruptcy Filing Creates Panic Among Brides
When the wedding dress store Alfred Angelo filed for Chapter 7 bankruptcy last week, the news sent brides around the country into a panic — and...
Say This to Brides at Wedding Shows
Even though they attract big crowds, wedding shows can be tricky places to connect with brides — precisely because of all those people. Some brides...
Practical Tips for More Profitable Weddings
The “secret” to more profitable wedding work may be as simple as raising your prices or offering couples a service they want but never realized you...
Free WebBlast to Reveal 5 Steps to Profitable Weddings and Events
As a wedding and event florist, you're constantly bombarded with opportunities to make more revenue. But if your profits are not growing in tandem...
“We’re Married to Perfection” Engages Brides
Promote your wedding business with the Society of American Florists’ “We’re Married to Perfection” materials. The materials feature a professional...
Wedding Toast Tips, Pitch-Perfect for Blogs
Keep it simple. Keep it short. And — write down your thoughts beforehand. Those are some of the tried-and-true wedding toast tips collected by the...
Upsell Your Next Wedding with Flower-Centric Trends
If you’re looking to shake up your wedding business this summer — and find some new opportunities for additional transactions and upsells — take...
Boost Wedding Sales with New Trend Knowledge
Want to wow your wedding customers with a look they just can’t find on Pinterest (and increase your average wedding transaction in the process)?...
Key to Closing Brides: Ask for the Business
Not happy with the percentage of brides saying 'I Do'? Columbus, Ohio, retailer Heather Waits, of Bloomtastic Florist, said it's simpler than most...
Introducing: DavidAustinWeddingRoses.com
David Austin Roses has launched a new website dedicated exclusively to its cut rose varieties at davidaustinweddingroses.com. Filled with gorgeous...
For Big Day, More Brides Choose ‘Sexy’
The latest bridal trend to hit the aisle (and style section)? “Sexy” dresses that — at least to some people — appear ready for the bedroom rather...
How to Click With Brides to Be on Social Media
Social media is an enticing tool to court brides-to-be. (After all, it's free!) But with 1.5 billion Facebook users, 316 million Twitter users, 300...
A Simple Trick to Make Brides to Pay Up
It's a scenario straight out of florists' nightmares: You spend hours and hundreds of dollars designing a client's wedding. And then she stiffs...