Directs the development and implementation of SAF's consumer marketing materials, responds to negative floral publicity, consumer Web site, and industry communications for marketing programs and the SAF PR Fund. She also acts as the staff liaison to Professional Floral Communicators - International (PFCI), and manages all PFCI events and activities. Jenny joined the SAF staff as a writer/editor in the Communications Department in 2000. Jenny is a graduate of James Madison University in Harrisonburg, Va., with a BA in Media Arts and Design.