Holidays on Ice? Warm 'Em Up With Profit-Protecting Tactics
It's beginning to look a lot like Christmas won't be the merriest on record for retailers this year. With record-setting unemployment numbers battering consumer confidence and a Grinch-gripped Wall Street rattling global economies, the evidence is impossible to ignore (retail analysts certainly aren't, with their low sales predictions). But Santa hasn't hung up his boots for good (his 401(k) needs some time to recover) and Grandma hasn't canceled dinner. The holidays are coming ... whether they stop at your business is up to you — and SAF.
We're wrapping up the best sales tactics, promotions, training advice and any tips we get from florists gifted with holiday know-how. In the coming weeks, E-Brief will deliver a little extra holiday help in the way of idea-packed articles designed to help you increase sales during what promises to be a challenging holiday season.
From saving money to finding new customers, Foxgloves & Ivy Floral Design Studio recently found that becoming Atlanta's Green Florist (a trademarked title), has plenty of benefits.
Barack Obama made a decision on Bailout Friday that all florists, regardless of their politics, can endorse: The Democratic candidate for president bought a dozen white roses for his wife, Michelle, at Penny's Flowers in Glenside, Pa.
After several customers called Royer’s Flowers & Gifts saying they couldn’t find what they were looking for on the shop’s Web site, owner Greg Royer decided to tailor the experience to fit how people shop, not how florist sell.
The holiday season is fast approaching, and with it comes big dinners, last-minute shopping trips, late-night decorating and lots of guests coming and going.
It's like going up against the Joker from the Batman movies. That's how Marty Loppnow of Waukesha Floral & Greenhouses in Waukesha, Wis., describes his eight-year battle with a businessman who tried to steal Loppnow's shop name and reputation.
Focus on a design application that can't be found anywhere else is the latest piece of advice posted to an ongoing discussion about floral design classes.
A lot of business owners are hearing the word "recession," tightening their belts an extra notch and thinking steadfastly "we will survive." SAF has loads of tools and resources designed to help you do just that — stay strong and flourish through tough times.
