SAF Responds to More Negative Advertising With the countdown to Mother's Day in full gear, several companies are disparaging flowers to try and promote their own products. SAF has sent letters to De Beers, Philips Electronics, Angie's List, Hilton Hotels Corporation, ButterflyPhoto.com, Reveal MedSpa, CarePages and Shoe Carnival asking that they promote their products on their own merits and remove any negative remarks about flowers from their respective advertising campaigns.
Men are making a hefty increase in spending on their wives for Mother's Day this year — from $90.70, last year, to $108 this year, according to a Discover® card survey.
On Monday, Philadelphia area florist Chris Drummond, AAF, got what most businesses only hope for: almost seven minutes of airtime on a local TV news program promoting flowers for Mother's Day.
It's that time of year again: pre-holiday test order stories abound, just in time for Mother's Day. One such television news story that aired in the Washington, D.C. market could give a shot in the arm to local florists.
Yahoo! News is among the media reporting on new university research that reveals people who send flowers are viewed as successful, caring and emotionally intelligent.
One new post on the discussion boards this week revolved around the best way to package arrangements. The poster says "customers are looking for something where they 'can't see the flowers.'"
Yahoo! News is among the media reporting on new university research that reveals people who send flowers are viewed as successful, caring and emotionally intelligent.
