Floral industry members and other parties interested in a spot on the committee that will help develop the first national standard for sustainable agriculture have been given another extension for submitting their applications to the Leonardo Academy.
The Senate was racing to complete action before the Memorial Day recess on a bill that includes a critical amendment designed to give growers access to the workforce they need to keep crops in the pipeline.
In a significant victory for the floriculture industry, the House and the Senate passed the conference report on House Resolution 2419, commonly known as the "Farm Bill."
Setting your operation apart from others is the topic driving this year's Seeley Conference, the annual event that tackles issues specific to floriculture and focuses on the future of the industry.
Florists have a chance to better connect with their customers who are either happy with their bouquet or upset about wilted flowers, with a new business service recently launched by Yelp.com.
Keeping flowers and local florists on the forefront of consumers' minds this Mother's Day sums up the result of Teleflora's "America's Favorite Mom" months-long promotion, says Teleflora Chairman Tom Butler, AAF. The contest for moms captured numerous headlines in newspapers and magazines, not to mention five back-to-back spots on the Today show, and a primetime TV special on NBC.
Mother's Day is a prime time to score coverage in the local media. E-Brief editors sought out a few samples of floral businesses making headlines and followed up to find out how they got them.
With consumers so choosy with discretionary spending, it is vital for florists to focus marketing efforts on promotions reminding customers about shop services and the benefits of giving a floral gift. To help drive orders to your shop, turn to a new sales tool from SAF. SAF's 2008 Local Marketing Kit, packaged in a skinny, white, rectangular box, was mailed to members late last week. If you are serious about increasing sales, open the box and put the materials and advice to work.
When Forbes.com turned its attention to flower imports from Ecuador just before Mother's Day, the story highlighted the industry's efforts to be proactive and environmentally friendly.
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