After less than a week in action, Teleflora's partnership with a group that raises money for cancer research is getting a thumbs-up from customers, says Missy Miller, a company spokeswoman.
1-800-Flowers.com, Woman's Day magazine and Red Door Spas announced a new partnership Aug. 5 to cross-promote flowers. The joint campaign relies heavily on results from the Home Ecology Study, research that was conducted at Harvard University on behalf of SAF and the Flower Promotion Organization (FPO) Alliance.
An event planner in Florida is "rescuing" leftovers from any event, then recycling, re-distributing and re-purposing them. Saved items run the gamut, from leftover brochettes to beer bottles to boutonnières.
When the owners of Haentze Floral in Fond Du Lac, Wis., celebrate their shop's 150th anniversary this fall, the party will be simple — but big-hearted.
Organic fruit, wild-caught salmon and certified flowers may still line
the aisles of Whole Foods nationwide, but, according to an Aug. 2 New
York Times story, the rotten economy is threatening to spoil the
high-end grocer's bottom line. In response, Whole Foods is trying to
recast itself in an unexpected role: a place for bargains.
Californians already know how to set their tables with local food, such as salmon, avocados, pears and grapes, and now a group of growers is helping Golden State consumers pick the perfect centerpiece: local flowers.
With the ever-rising cost of tuition, scholarship money is increasingly important. The next crop of floral industry professionals can tap into funds to help finance their floral education through two internships from the American Floral Endowment (AFE).
Just months before its 100th anniversary, DWF Wholesale Florists announced Aug. 1 its move from a stockholder-owned company to an Employee Stock Ownership Plan (ESOP) firm.