SAF to Job site: Keep Florists Off Endangered List Job seekers considering a floral design career should reconsider, according to an article from Careerbuilder.com. But Careerbuilder should reconsider ringing the death knell, SAF told the job site.
"Florists Are Going Extinct: 10 Evolving Jobs" profiles 10 careers the authors claim lack job security. No. 9 on the list — floral designers. The article contends that the job presents a low starting pay and limited opportunities for advancement. Writer Rachel Zupek suggests alternative career paths such as landscape architecture or work in a nursery or greenhouse.
SAF sent Zupek a letter on Aug. 18 stating that the floral design profession is not endangered: "People have always used flowers to commemorate life's special occasions, and there always will be florists and floral designers to arrange them."
After less than a week in action, Teleflora's partnership with a group that raises money for cancer research is getting a thumbs-up from customers, says Missy Miller, a company spokeswoman.
1-800-Flowers.com, Woman's Day magazine and Red Door Spas announced a new partnership Aug. 5 to cross-promote flowers. The joint campaign relies heavily on results from the Home Ecology Study, research that was conducted at Harvard University on behalf of SAF and the Flower Promotion Organization (FPO) Alliance.
An event planner in Florida is "rescuing" leftovers from any event, then recycling, re-distributing and re-purposing them. Saved items run the gamut, from leftover brochettes to beer bottles to boutonnières.
When the owners of Haentze Floral in Fond Du Lac, Wis., celebrate their shop's 150th anniversary this fall, the party will be simple — but big-hearted.
SAF and its longtime partner, Hortica Insurance & Employee Benefits, have created the first association health insurance plan exclusively for SAF members.
Job seekers considering a floral design career should reconsider, according to an article from Careerbuilder.com. But Careerbuilder should reconsider ringing the death knell, SAF told the job site.
