After several customers called Royer’s Flowers & Gifts saying they couldn’t find what they were looking for on the shop’s Web site, owner Greg Royer decided to tailor the experience to fit how people shop, not how florist sell.
The holiday season is fast approaching, and with it comes big dinners, last-minute shopping trips, late-night decorating and lots of guests coming and going.
It's like going up against the Joker from the Batman movies. That's how Marty Loppnow of Waukesha Floral & Greenhouses in Waukesha, Wis., describes his eight-year battle with a businessman who tried to steal Loppnow's shop name and reputation.
Just days after the announcement of the government's bailout of the financial system, SAF CEO Peter Moran shared his thoughts about the floral industry's future and its fight to remain competitive with about 300 wholesalers, growers and retailers during SAF Palm Beach 2008, held in mid-September.
Flowers coming into the U.S. from Colombia, Ecuador, Bolivia and Peru will remain duty-free, under an extension of the Andean Trade Preference and Drug Eradication Act (ATPDEA).
The floral industry has lost one of its loudest cheerleaders. Scientist, industry champion and marketer-extraordinaire Dr. H. Marc Cathey, AAF, died Wednesday morning, says his son, Henry Cathey.
A cooking show without a kitchen is about as unsatisfying as a media training session without cameras and tough questions. Lucky for attendees of SAF's Media Interview Boot Camp, all the courses were set by a seasoned media coach, Nan Tolbert of The Communication Center in Washington, D.C.
Reach out to local funeral directors who use the "in lieu of flowers" phrase by sending the letter below with a copy of the full-color advertisement SAF is once again running in the November issue of the National Funeral Directors Association's magazine, The Director.
Industry News and Info 
