The Bachman family promoted from within, choosing Dale Bachman to take over the CEO and chairman position left empty by the death of his second cousin Todd Bachman earlier this month.
Through
a strategic public relations campaign targeting print, broadcast and
online media, the SAF/FPO Alliance is publicizing a new consumer
program that combines university research linking flowers to happiness
and emotional health with advice from a personal fulfillment expert.
Though Tropical Storm Fay hovered over Florida for almost a week and made a historic four landfalls, many floral industry members in the area came through the storm unscathed.
The sprinter, the wrestler, the gymnast — if your business is full of these athletic types, it may not be just because the shop's TV is tuned to the Olympics.
Soon retailers will have a one-stop, online shop for their sustainability inquiries. The U.S. Environmental Protection Agency (EPA) has committed to launch a Web portal that will focus on providing sustainability information specifically geared toward retailers, according to the Retail Industry Leaders Association (RILA).
In an opening paragraph PR folks dream of, the reporter writes: "What does it take to be the Best of Topeka? Ask Nathan Ham and David Porterfield. Both have been at the top of their respective categories in the Best of Topeka contest — Best Photo Studio/Photographer and Best Florist — year after year."
After less than a week in action, Teleflora's partnership with a group that raises money for cancer research is getting a thumbs-up from customers, says Missy Miller, a company spokeswoman.
1-800-Flowers.com, Woman's Day magazine and Red Door Spas announced a new partnership Aug. 5 to cross-promote flowers. The joint campaign relies heavily on results from the Home Ecology Study, research that was conducted at Harvard University on behalf of SAF and the Flower Promotion Organization (FPO) Alliance.
Industry News and Info 
