On Monday, Philadelphia area florist Chris Drummond, AAF, got what most businesses only hope for: almost seven minutes of airtime on a local TV news program promoting flowers for Mother's Day.
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It's that time of year again: pre-holiday test order stories abound, just in time for Mother's Day. One such television news story that aired in the Washington, D.C. market could give a shot in the arm to local florists.
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Walter Knoll Florist in St. Louis is capitalizing on the power of a contest to increase store traffic during the mother-of-all-floral-holiday weeks.
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From The Tonight Show with Jay Leno to Ladies' Home Journal, the positive power of flowers has been making big news.
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Expanding its offerings, 1-800-Flowers.com announced it has acquired DesignPac Gifts, LLC., a designer and assembler of gourmet gift baskets, gourmet food, gift towers and gift sets.
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Yahoo! News is among the media reporting on new university research that reveals people who send flowers are viewed as successful, caring and emotionally intelligent.
