Florists will have yet another online marketing channel for brides to choose from, with the launch of the Web site, New Bride USA.
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Men are making a hefty increase in spending on their wives for Mother's Day this year — from $90.70, last year, to $108 this year, according to a Discover® card survey.
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On Monday, Philadelphia area florist Chris Drummond, AAF, got what most businesses only hope for: almost seven minutes of airtime on a local TV news program promoting flowers for Mother's Day.
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It's that time of year again: pre-holiday test order stories abound, just in time for Mother's Day. One such television news story that aired in the Washington, D.C. market could give a shot in the arm to local florists.
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Walter Knoll Florist in St. Louis is capitalizing on the power of a contest to increase store traffic during the mother-of-all-floral-holiday weeks.
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From The Tonight Show with Jay Leno to Ladies' Home Journal, the positive power of flowers has been making big news.
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Expanding its offerings, 1-800-Flowers.com announced it has acquired DesignPac Gifts, LLC., a designer and assembler of gourmet gift baskets, gourmet food, gift towers and gift sets.
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New to the lineup this June at the Houston School of Floral Design are classes taught in Spanish. The new offerings come at a time when a number of students are requesting non-English instruction, says the institution's new proprietor, Jim Lerdal.
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A good excuse for a press release is never too far way — in fact, a press release about, well, your company's press coverage may just be worthy of even more press coverage.
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Mother's Day 2008 marks a century of celebration of the national holiday, and to commemorate it, a Florida florist is jumping aboard the 100 years theme with a special promotion.
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Industry News and Info 
