Men are making a hefty increase in spending on their wives for Mother's Day this year — from $90.70, last year, to $108 this year, according to a Discover® card survey.
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Florists will have yet another online marketing channel for brides to choose from, with the launch of the Web site, New Bride USA.
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On Monday, Philadelphia area florist Chris Drummond, AAF, got what most businesses only hope for: almost seven minutes of airtime on a local TV news program promoting flowers for Mother's Day.
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It's that time of year again: pre-holiday test order stories abound, just in time for Mother's Day. One such television news story that aired in the Washington, D.C. market could give a shot in the arm to local florists.
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Walter Knoll Florist in St. Louis is capitalizing on the power of a contest to increase store traffic during the mother-of-all-floral-holiday weeks.
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Yahoo! News is among the media reporting on new university research that reveals people who send flowers are viewed as successful, caring and emotionally intelligent.
