Through
a strategic public relations campaign targeting print, broadcast and
online media, the SAF/FPO Alliance is publicizing a new consumer
program that combines university research linking flowers to happiness
and emotional health with advice from a personal fulfillment expert.
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Though Tropical Storm Fay hovered over Florida for almost a week and made a historic four landfalls, many floral industry members in the area came through the storm unscathed.
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The sprinter, the wrestler, the gymnast — if your business is full of these athletic types, it may not be just because the shop's TV is tuned to the Olympics.
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Soon retailers will have a one-stop, online shop for their sustainability inquiries. The U.S. Environmental Protection Agency (EPA) has committed to launch a Web portal that will focus on providing sustainability information specifically geared toward retailers, according to the Retail Industry Leaders Association (RILA).
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It's back to school time and your customers' kids could use a little help getting up and at 'em after the long summer break. Flowers can help.
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