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October 16, 2008
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SAF EVENTS
 SAF Palm Beach 2008

Mark Your Calendars
for these 2009 Events

25th Annual Pest Management Conference
February 19-21
San Jose, Calif.

SAF Congressional Action Days
March 2-3
Washington, D.C.

SAF Phoenix 2009 125th Annual Convention!
September 23-26
Phoenix, Ariz.



 

Events Calendar
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Events for the Friday, September 26 2008
No event for the Friday, September 26 2008



Events v1.2 Copyright © 2003-2004 by Eric Lamette, Dave McDonell

TOP STORY
Holidays on Ice? Warm 'Em Up With Profit-Protecting Tactics

It's beginning to look a lot like Christmas won't be the merriest on record for retailers this year. With record-setting unemployment numbers battering consumer confidence and a Grinch-gripped Wall Street rattling global economies, the evidence is impossible to ignore (retail analysts certainly aren't, with their low sales predictions). But Santa hasn't hung up his boots for good (his 401(k) needs some time to recover) and Grandma hasn't canceled dinner. The holidays are coming ... whether they stop at your business is up to you — and SAF.

We're wrapping up the best sales tactics, promotions, training advice and any tips we get from florists gifted with holiday know-how. In the coming weeks, E-Brief will deliver a little extra holiday help in the way of idea-packed articles designed to help you increase sales during what promises to be a challenging holiday season.
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Catch up on the latest industry news with
SAF's Wednesday E-Brief.

Want to THRIVE in TOUGH TIMES? Check out our Business Fitness Kit

Industry Headlines
Atlanta Design Studio Leads the Way to Green Label
From saving money to finding new customers, Foxgloves & Ivy Floral Design Studio recently found that becoming Atlanta's Green Florist (a trademarked title), has plenty of benefits.

Read more...
Lucky Penny's Gets Obama's Anniversary Order
Barack Obama made a decision on Bailout Friday that all florists, regardless of their politics, can endorse: The Democratic candidate for president bought a dozen white roses for his wife, Michelle, at Penny's Flowers in Glenside, Pa.

Read more...
Some Assembly Required: Pennsylvania Florist Adds Online Arrangement-Maker

After several customers called
Royer’s Flowers & Gifts saying they couldn’t find what they were looking for on the shop’s Web site, owner Greg Royer decided to tailor the experience to fit how people shop, not how florist sell.

Read more...
Help Harried Holiday Customers Deck Their Halls
The holiday season is fast approaching, and with it comes big dinners, last-minute shopping trips, late-night decorating and lots of guests coming and going.

Read more...
One Scammer Targets Two Wisconsin Florists
It's like going up against the Joker from the Batman movies. That's how Marty Loppnow of Waukesha Floral & Greenhouses in Waukesha, Wis., describes his eight-year battle with a businessman who tried to steal Loppnow's shop name and reputation.

Read more...
 
SAF NEWS
On the Discussion Boards
Focus on a design application that can't be found anywhere else is the latest piece of advice posted to an ongoing discussion about floral design classes.

Read more...
Product Spotlight: FedEx
Partner with FedEx and save up to 21 percent on select FedEx Express shipments and up to 15 percent on select FedEx Ground shipments.
 

Read more...
Rx for a Sick Economy
A lot of business owners are hearing the word "recession," tightening their belts an extra notch and thinking steadfastly "we will survive." SAF has loads of tools and resources designed to help you do just that — stay strong and flourish through tough times.

Read more...
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