In preparation for a Sunday Valentine's Day, almost 40 percent of
retail florists boosted their promotional efforts this year compared to
2009. About half said they put in about the same amount of effort in
marketing and advertising as last year. The results, from SAF's
post-holiday survey, are fresh inspiration for florists facing the
spring-holiday season.
To
help growers better understand and eliminate common pests, organizers
of last month's 2010 Pest & Production Management Conference in
Orlando decided to broaden the focus and deepen the level of
discussion.
Will proposed ergonomics regulations mean more recordkeeping for
florists? Will a new tax be levied on flowers? Are independent
contractors - and those who hire them - going to face closer scrutiny?
And what exactly will a new consumer protection agency mean for
retailers?
You don’t become an icon waiting for opportunity to come your way and
you don’t become a beloved, respected peer by gloating over your many,
many accomplishments.
On the SAF Facebook Fan Pagesomeone asked..."do any florists chip or shred flower stems instead of throwing them in a garbage can? Share what you know > Tip of the Week.Set
a table outside your shop, offering passers-by the opportunity to give
a flower with a personalized message to a friend. Read more >
Post-recession
marketing is the focus of Growth Solutions, SAF’s rapid-fire new
mini-conference for florists June 23-24 in Dallas. “The retail
marketplace has changed dramatically, and florists need to know how to
engage the post-recession consumer,” said SAF CEO Peter Moran.
The Federal Trade Commission'sIdentity Theft Rule, also called the Red Flags Rule, will take effect June 1, 2010. If you accept credit cards or bill customers, you will need to have a written identity theft prevention program in place by then. But before you call your lawyer, check out SAF's sample policy. It just might save you time, and money.
Make sure your listing on the Florist Directory, on www.aboutflowers.com, SAF’s consumer Web site, includes a live link directing consumers to your shop. If it doesn’t, be sure to let SAF know, and we’ll make it happen. Simply e-mail your Web site address and shop name to
, and your link will be live within the next 24 hours.
MARK YOUR CALENDAR! NEW in 2010! SAF Growth Solutions: Engaging the Post-Recession Consumer June 23-24, Dallas, TX (Just before the Dallas Holiday and Home Expo) Don't miss this powerful new mini-conference — exclusively for florists!
SAF Orlando 2010 126th Annual Convention September 22-25, 2010 Omni Championsgate Orlando, FL
You don’t become an icon waiting for opportunity to come your way and
you don’t become a beloved, respected peer by gloating over your many,
many accomplishments. 
