Be Aggressive, It's the Holidays! This year more than ever, your customers are deal-seeking missiles, with a take-no-prisoners shopping mentality. One retail analyst recently described their grab-the-discount-and-go strategy as "hit and run." And retailers, including florists, are in hot pursuit, chasing every dollar with more aggressive marketing.
According to a recent SAF survey, almost six in 10 retail florists say they will be more aggressive with holiday promotions this year.
In response to dismal sales predictions, publishers of some print directories are turning the page on their business plans, adding new services and retraining staff to sell more ads — in print and online, according to a recent Wall Street Journal article and blog.
Still waiting for that small business stimulus plan? Help is on the way from Washington, just in time for the holidays, but it's coming from the state, not the capital city, and it's not money but invaluable business tips.
When you want your customers to sound off, don't scare them away with complicated questions and surveys that eat up too much time or cover too many topics.
Just when you couldn't read another market-crashing, stock-plunging headline, two online media sites offer just the antidote to the drumbeat of doom: blooms.
Stephanie Vance, the "Advocacy Guru," will show SAF members just how much power citizens really have and how to harness it when they visit Capitol Hill during Congressional Action Days.
One florist is sharing the details of her "flower-a-month" club. Customers pay $45 for a membership and receive a card eligible for a wrapped bouquet of flowers each month for the next year.
