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December 5, 2008
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SAF EVENTS
25th Annual Pest Management Conference
February 19-21
San Jose, Calif.

SAF Congressional Action Days
March 2-3
Washington, D.C.

SAF Phoenix 2009 125th Annual Convention!
September 23-26
Phoenix, Ariz.

HIGHLIGHTS
SAF Palm Beach 2008

Events Calendar
December 2008
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Events for the Tuesday, November 7 2006
No event for the Tuesday, November 7 2006



Events v1.2 Copyright © 2003-2004 by Eric Lamette, Dave McDonell

TOP STORY
Be Aggressive, It's the Holidays!

This year more than ever, your customers are deal-seeking missiles, with a take-no-prisoners shopping mentality. One retail analyst recently described their grab-the-discount-and-go strategy as "
hit and run." And retailers, including florists, are in hot pursuit, chasing every dollar with more aggressive marketing.

According to a recent SAF survey, almost six in 10 retail florists say they will be more aggressive with holiday promotions this year.



 

Catch up on the latest industry NEWS

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Give customers the facts about Poinsettias with this SAF Brochure.

YES, you can thrive in tough times! Check out SAF's Business Fitness Kit Web page
Industry Headlines
Fearing Red, Yellow Pages Reposition Pitch, Dial For Online Dollars

In response to dismal sales predictions, publishers of some print directories are turning the page on their business plans, adding new services and retraining staff to sell more ads — in print and online, according to a recent Wall Street Journal article and
blog.

Read more...
Yule Be Glad You Clicked On These Sales Tips
Still waiting for that small business stimulus plan? Help is on the way from Washington, just in time for the holidays, but it's coming from the state, not the capital city, and it's not money but invaluable business tips.

Read more...
Step Up to Survey Customers
When you want your customers to sound off, don't scare them away with complicated questions and surveys that eat up too much time or cover too many topics.

Read more...
Bad News Begone, Media Tout Mood-Boosting Blooms
Just when you couldn't read another market-crashing, stock-plunging headline, two online media sites offer just the antidote to the drumbeat of doom: blooms.

Read more...
Can Online Shopping Carts Slay Gloomy Holiday Forecasts?
Retailers are redoubling their efforts to turn every browser into a buyer this holiday season, especially those wandering the Web site aisles.
 

Read more...
 
SAF NEWS
The Advocacy Guru Speaks! Get an Earful at Congressional Action Days
Stephanie Vance, the "Advocacy Guru," will show SAF members just how much power citizens really have and how to harness it when they visit Capitol Hill during Congressional Action Days.

Read more...
On the Discussion Boards
One florist is sharing the details of her "flower-a-month" club. Customers pay $45 for a membership and receive a card eligible for a wrapped bouquet of flowers each month for the next year.

Read more...
Product Spotlight: The Marketing Edge
Sharpen your holiday promotions with SAF's The Marketing Edge.

Read more...
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