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October 6, 2008
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Events Calendar
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Events v1.2 Copyright © 2003-2004 by Eric Lamette, Dave McDonell

NEWS
Thrill the Messenger with Drills from SAF's Media Boot Camp
A cooking show without a kitchen is about as unsatisfying as a media training session without cameras and tough questions. Lucky for attendees of SAF's Media Interview Boot Camp, all the courses were set by a seasoned media coach, Nan Tolbert of The Communication Center in Washington, D.C.

Urge Funeral Directors to Bury "In Lieu Of Flowers"
Reach out to local funeral directors who use the "in lieu of flowers" phrase by sending the letter below with a copy of the full-color advertisement SAF is once again running in the November issue of the National Funeral Directors Association's magazine, The Director.

Will the Rescue Reach Small Businesses?
For all the promises — presidential and Paulsonian — of Wall Street's lifeline extending to Main Street, the direct boost to small business is up to interpretation.

Flower Promos Take Root at SAF/FPO "Vitamin F" Video Shoot
Coach potatoes and online consumers will soon be treated to the benefits of flowers as floral images are showcased on TVs and computer screens later this month.

Dole Announces Pending Sale
The much-speculated announcement of Dole Food Company Inc.'s exit from the floral industry came by way of a company press release last week, confirming that Dole had signed a binding "letter of intent" to sell its flowers division.

Web Video Hosts Sorry for Slight Against Florists
The stars of a Web video that promised to show do-it-yourself consumers how to purchase flowers like professionals have apologized to SAF for bypassing local florists.

House Votes to Keep Flowers Duty-Free
Importers likely won't have to pay duties on flowers coming into the U.S. from Colombia, Ecuador, Bolivia and Peru after the House voted last weekend to extend the Andean Trade Preference Act (ATPA) for one year.

Employers Vet Hires Via Social Networking Sites
According to a recent survey by job site CareerBuilder.com, 22 percent of 3,169 hiring managers polled screened job applicants via social networking sites like MySpace or Facebook, compared to 11 percent in 2006.

Hype Homecoming to High Schoolers Online
Homecoming is coming, so reach out to your younger customer base by going online.

ABC Taps Maryland Florist, Wholesaler for Extreme Makeover Help
No home is complete without fresh flowers — especially one that's set for a primetime, heart strings-pulling debut on national TV.


 
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