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October 11, 2008
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SAF EVENTS
 SAF Palm Beach 2008
Mark Your Calendars
for these 2009 Events

25th Annual Pest Management Conference
February 19-21
San Jose, Calif.

SAF Congressional Action Days
March 2-3
Washington, D.C.

SAF Phoenix 2009 125th Annual Convention!
September 23-26
Phoenix, Ariz.



 
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Events v1.2 Copyright © 2003-2004 by Eric Lamette, Dave McDonell

TOP STORY
Holidays on Ice? Warm 'Em Up With Profit-Protecting Tactics

It's beginning to look a lot like Christmas won't be the merriest on record for retailers this year. With record-setting unemployment numbers battering consumer confidence and a Grinch-gripped Wall Street rattling global economies, the evidence is impossible to ignore (retail analysts certainly aren't, with their low sales predictions). But Santa hasn't hung up his boots for good (his 401(k) needs some time to recover) and Grandma hasn't canceled dinner. The holidays are coming ... whether they stop at your business is up to you — and SAF.

We're wrapping up the best sales tactics, promotions, training advice and any tips we get from florists gifted with holiday know-how. In the coming weeks, E-Brief will deliver a little extra holiday help in the way of idea-packed articles designed to help you increase sales during what promises to be a challenging holiday season.
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Catch up on the latest industry news with SAF's Wednesday E-Brief.

Want to THRIVE in TOUGH TIMES? Check out our Business Fitness Kit
Industry Headlines
Help Harried Holiday Customers Deck Their Halls
The holiday season is fast approaching, and with it comes big dinners, last-minute shopping trips, late-night decorating and lots of guests coming and going.
Read more...
One Scammer Targets Two Wisconsin Florists
It's like going up against the Joker from the Batman movies. That's how Marty Loppnow of Waukesha Floral & Greenhouses in Waukesha, Wis., describes his eight-year battle with a businessman who tried to steal Loppnow's shop name and reputation.
Read more...
Ex Marks the Spot for New Holiday Promotion
Google has made it easier to find past paramours, long-lost loves and exes of all types, and now florists can capitalize on those re-connections.
Read more...
SAF CEO: Competition, Contraction and Connectivity Will Shape Industry

Just days after the announcement of the government's bailout of the financial system, SAF CEO Peter Moran shared his thoughts about the floral industry's future and its fight to remain competitive with about 300 wholesalers, growers and retailers during SAF Palm Beach 2008, held in mid-September.
Read more...
Duty-Free Flowers Receive One-Year Extension
Flowers coming into the U.S. from Colombia, Ecuador, Bolivia and Peru will remain duty-free, under an extension of the Andean Trade Preference and Drug Eradication Act (ATPDEA).
Read more...
 
SAF NEWS
On the Discussion Boards
Focus on a design application that can't be found anywhere else is the latest piece of advice posted to an ongoing discussion about floral design classes.
Read more...
Product Spotlight: FedEx
Partner with FedEx and save up to 21 percent on select FedEx Express shipments and up to 15 percent on select FedEx Ground shipments.
 
Read more...
Rx for a Sick Economy
A lot of business owners are hearing the word "recession," tightening their belts an extra notch and thinking steadfastly "we will survive." SAF has loads of tools and resources designed to help you do just that — stay strong and flourish through tough times.
Read more...
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©2008 The Society of American Florists
Society of American Florists, 1601 Duke Street  Alexandria, VA 22314
Phone: (703) 836-8700  Fax: (703) 836-8705  info@safnow.org
 
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