A cooking show without a kitchen is about as unsatisfying as a media training session without cameras and tough questions. Lucky for attendees of SAF's Media Interview Boot Camp, all the courses were set by a seasoned media coach, Nan Tolbert of The Communication Center in Washington, D.C.
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Reach out to local funeral directors who use the "in lieu of flowers" phrase by sending the letter below with a copy of the full-color advertisement SAF is once again running in the November issue of the National Funeral Directors Association's magazine, The Director.
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For all the promises — presidential and Paulsonian — of Wall Street's lifeline extending to Main Street, the direct boost to small business is up to interpretation.
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Coach potatoes and online consumers will soon be treated to the benefits of flowers as floral images are showcased on TVs and computer screens later this month.
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The much-speculated announcement of Dole Food Company Inc.'s exit from the floral industry came by way of a company press release last week, confirming that Dole had signed a binding "letter of intent" to sell its flowers division.
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It's all in the decals — advertise your shop with every delivery using SAF's new 
