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August 8, 2008
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SAF EVENTS
Events Calendar
August 2008
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TOP STORY
'Too Good To Be True' Orders Abound

Several E-Brief readers from around the country contacted SAF this week to sympathize with Idaho retailer Georgia White, owner of Boise At Its Best Flowers, who was scammed out of about $1,300 earlier this summer.

Here's just a handful of stories about scams affecting other florists.

• Like White, Dave Daniels of
Dave's Flowers and Gifts in Newburg, Ore.,  received an e-mail order for a large number of roses from a man posing as a reverend. At first, Daniels thought, "Wow, quick money." But when the e-mailer tried to rush the transaction and refused to discuss order details, Daniels got suspicious and called the credit card company to confirm the owner's information. None of it matched.


Industry Headlines
Mug Shots are Full of Smiles, Thanks to Teleflora
Tens of thousands of yellow, smiley-faced mugs filled with flowers were delivered all over the country — for free — in late July to help turn some frowns upside down.

Read more...
'Little' Show Means Big Break for Florist
When Don Storrs agreed to take on a long-time family friend's wedding, he also said, "I do" to making his cable TV debut.

Read more...
Republicans, Democrats Put Florists on the Ticket
When it comes to presidential politics, Bouquets of Denver wants everyone to know exactly where it stands: Just three blocks from the site of the Democratic National Convention.

Read more...
Election HQ: New Site Offers Info on Candidates, Issues
Everyone knows that it’s McCain versus Obama for the White House, but do you know the names of the candidates looking to represent you on Capitol Hill?

Read more...
Longtime Owner of Lehrer's Flowers Passes Away
David Byerly, president and owner of Lehrer's Flowers in Denver, passed away July 27.

Read more...
 
SAF NEWS
Make Blogs Your Business at SAF Palm Beach 2008
Blogs and social networking drive public awareness, dominate pop culture and can dictate what presidential candidates talk about on the campaign trail. Yet  their potential as a marketing force barely has been tapped. Don't let the blogger in your business be silenced.

Read more...
On the Discussion Boards
Wedding shows and Web sites are just two of the lively topics this week on the discussion boards.

Read more...
Product Spotlight: MagnetMail E-marketing and Newsletters
Pull customers in with MagnetMail E-Mail Marketing and Newsletters. Create and send professional, vivid, branded e-mail promotions and newsletters.

Read more...
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