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Consumer Research & PR


Building Buzz on Flower Power

Through SAF retail dues and voluntary contributions to the SAF PR Fund, SAF generates TV, newspaper and magazine coverage to keep the benefits of flowers and plants and the expertise of professional florists in the news. SAF captures the media’s attention with results from groundbreaking research studies conducted in partnership with universities and strategic public relations programs.

Health Benefits & Research

Innovative PR Campaigns


Keywords: florist public relations, marketing, talking points, SAF PR Fund