Through the SAF PR Fund, SAF conducts strategic public relations campaigns designed to generate positive new stories about the unique benefits of flowers and plants and the expertise of professional florists.

SAF's innovative PR campaigns have garnered more than 839 million consumer impressions in newspaper, magazine, online, television and radio coverage. The total number of national magazine placements for SAF's message: 70.

National Magazine Highlights

Click the links to see the results of SAF's public relations efforts

2009

Woman's Day, June 2009

Woman's World, May 2009

2008

Shape, December 2008

Woman's World, July 2008

Woman's World, June 2008

Health, April 2008

Woman's World, April 2008

Prevention, April 2008

2007

Parenting, June 2007

Parenting, April 2007

Redbook, February 2007

2006

Shape, December 2006

Oprah, November 2006

Fitness, August 2006

Prevention, May 2006

Woman's World, March 2006

Working Mother, March 2006

Self, March 2006

Prevention, March 2006

USA Weekend, February 2006

Self, August 2005

Family Circle, June 2005

Bride’s, May 2005

Woman’s Day, February 2005

Health, September 2002

Woman’s Day, June 2002

Better Homes & Gardens, May 2002

Natural Health, March 2002

American Way, February 2002

Mode, August 2001

Shape, August 2001

Ladies’ Home Journal, June 2001

Parents, June 2001

Fit, March 2001

Redbook, February 2001

Fitness, February 2001

Allure, February 2001

Great publicity doesn't happen by chance -- it is a direct result of the SAF Fund for Nationwide Public Relations. By working collectively, we can all sell more flowers and plants.