Updating Consumers on Flower Power
 When consumers and the media want to know about flowers and florists, they turn to SAF’s consumer Web site -- www.aboutflowers.com. It provides advice, statistics and trends information. SAF members use www.aboutflowers.com as a content resource for their Web sites and newsletters.
 Special features
 Florist Directory: SAF retailers receive a free listing in the Florist Directory. When consumers search for an SAF florist by shop name, city & state, or zip code, they’ll see addresses and phone numbers. In addition, SAF retailers who support the SAF PR Fund receive a premium listing with a Web link. The SAF PR Fund funds SAF’s public relations programs, including www.aboutflowers.com.
High-Resolution Photography: This library is available only to the media and SAF members.
Floral Signature Quiz: Matches personalities to arrangement styles. Click here for a Microsoft Word version with answer key.
Press Room: Industry Overview, Consumer Trends and Holiday Statistics.
Content Use Policy
Each article page must contain the aboutflowers.com logo and a direct link to www.aboutflowers.com. (An article is defined as one subhead within a section of www.aboutflowers.com – i.e. “Sending Flowers to a Man” from the “Gift Giving” section.)
You may not alter SAF content without express written consent from SAF.
All content obtained from aboutflowers.com must be clearly referenced to the Society of American Florists and www.aboutflowers.com.
- The Floral Signature Quiz, Flower & Plant Varieties, Floral Designs and any other sections that SAF deems inappropriate to be copied are all restricted from use. Providing links to these sections, however, is acceptable.
Click here for the complete Content Use Policy and HTML codes for graphic links to the www.aboutflowers.com.
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