 Promoting Flower Power
Increased competition for consumer dollars means we need to promote flowers as the gift of choice more than ever. Working toward this goal, SAF established the SAF Fund for Nationwide Public Relations in 2001. This industry-wide voluntary fund supports the development of public relations programs designed to reach millions of consumers with positive messages about the benefits of flowers and the expertise of professional florists in the context of everyday news.
 About the Fund
Benefits of Supporting the SAF PR Fund
In addition to supporting industry
promotion to spread the positive message about flowers to consumers, SAF PR
Fund supporters also benefit individually:
- Retailer SAF PR Fund supporters receive a 15% discount on SAF products. (To
qualify, orders must be placed via phone (800-336-4743), fax
(703-836-8705) or mail only. This offer is not available for orders
placed online. Discount does not apply to shipping charges.)
- Retailer SAF PR Fund supporters receive a free, exclusive Web link and premium placement in the Florist Directory on www.aboutflowers.com and www.nationalfloristdirectory.com.
- All
SAF PR Fund supporters are recognized on www.safnow.org as leaders in industry
promotion. Wholesaler, supplier, grower and importer supporters are
recognized quarterly in Floral management magazine, as well as through
inserts in SAF's Dateline newsletter.
|
|
|
|
