| Letter to Offenders | Ad
| Response Received |
Father's Day
| | |
| Wenatchee World | A column is headlined “For Dad, skip the flowers and seek fun,” and reads: “Your dad probably doesn’t want flowers for Father’s Day, so skip through the floral industry hype (it’s heavy this year) and go straight to …”
| |
|
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Gregg Jarrett
(Fox News)
| On the the May 31 broadcast of America’s News HQ, Julie Banderas asked Gregg Jarrett if knew of any good florists. His answer: Flowers are a waste of money. As well as responding to Mr. Jarrett, SAF contacted Julie Banderas to point out wedding flower and florist tips posted at www.aboutflowers.com.
| |
| Home Depot | A radio commerical
says do not buy flowers from your florist that will just die when Home
Depot has rose plants that can live on forever. | E-mail from Frank Bifulco, Home Depot's chief marketing officer. In a phone conversation, Home Depot's Advertising Director Kim Greenia said the commercial is not scheduled to run again and "we'll be more sensitive to it" in the future.
|
Mother's Day |
|
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| Delilah | On the May 8 nationally syndicated radio song request and dedication program, Deiliah advised listeners to write mom a love note instead of giving her flowers. | |
| DreamMachines, LLC | An ad in the May 6 issue of the Sacramento Bee newspaper reads: “Forget the Flowers.” | |
Health magazine
and CNN | Posted on Health.com and CNN.com is the article “7 low-cost gifts to keep Mom healthy on Mother's Day.” The articles read: “This Mother's Day, skip the flowers and forget the chocolate (unless it's dark)! Give your mom something she really needs -- the gift of good health.” | |
| Home Depot | A radio commercial in Seattle says instead of a floral arrangement that will die in a few days, buy a rose plant from Home Depot for Mother’s Day. | |
HowLifeWorks.com /
DermStore
|
The article, "This Year, Skip the Flowers – Moms Love Cutting Edge Skin Care," contains
several negative reference to flowers while
promoting DermStore beauty products.
| E-mail from Kimberly Tobman, public relations director for Intelligent Beauty Headquarters which owns the DermStore.
|
Intermezzo magazine
| A radio commercial says:
buy chicken soup instead of flowers. | |
OfficeScapes LLC
Office Scapes Direct
Silkflowers.com
|
It includes an image of “fresh cut
flowers after 7 days” and states:
“Why give fresh flowers that wilt
after 7 Days …” | |
| McDonald’s Corporation | A radio commercial says: why send flowers when you can get a café latte.
| Elaine Berki with McDonald's Corporation called SAF on May 12, 2009 for more information. Berki assured SAF that the radio commercial is not a national campaign and pointed out that local co-ops produce and air their own commercials. On May 13, Berki sent SAF a letter. |
Quilt in a Cup
|
An
advertisement published in the May/June issue of Fons & Porter’s
Love of Quilting magazine reads: “Give your Mom flowers that never fade
to match your love that never dies.” | Email from Dianne Springer, owner |
| RitzCamera.com / WolfCamera.com | A radio commercial says: for about the same price as a dozen roses, you can get your mom a digital camera. | E-mail from Bob DeVita, the VP of Advertising for Ritz Camera Centers |
Rose Fitzgerald Kennedy
Greenway Conservancy
Boston, MA |
A full-page advertisement in the
April 26 Globe magazine section
of the Boston Globe ran with the
headline: “Honor your hero by
making them a permanent part
of Boston history. (Sure beats flowers.)” | E-mail from the
Conservancy's executive
director.
|
| St. Louis Magazine |
The ad for a St. Louis magazine
subscription shows a vase of tulips
and states: “This Mother’s Day, Give
a Gift That Stays Fresh All Year.”
| |
| Times-Picayune in New Orleans, LA | An article on a reporter's blog is headlined: "Finance beats flowers for Mom.” The article also states: “I asked Blayney for a few alternative Mother's Day gifts in lieu of flowers and earrings.” | |
| Twist & Pout Lip Balm |
The e-mail reads: “Flowers for Mom
are positively passé: Give her
something different this Mother’s Day.”
|
|
| WCBS A.M. 880 RADIO | A report titled “Instead of Flowers for Mother's Day” says: “Flowers die but plants live on and one. Even better for mom’s happiness and well being …” | |
Administrative Professionals Week |
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|
Simon Propergy Group/
Potamac Mills Mall |
The ad reads: “Sure, you could send
flowers…but who would call the florist?
Instead, give the gift that shows
you put some thought into it—a Simon Giftcard.” | Letter from Simon Property Group
E-mail from Potomac
Mills Mall
|
| Sodexo, Inc. | Sodexo press release: "Today's troublesome
economy might make it difficult to justify
flowers or company-paid lunches ...” | |
