Our Mission:
Your Growth is Our Business
  
SAF is the only national trade association that represents all segments of the U.S. floral industry. Our 15,000 members are the industry's top retailers, growers, wholesalers, importers, manufacturers, suppliers, educators, students and allied organizations. SAF is the face and voice of a strong, unified floral industry.
 SAF membership brings you:
 Powerful insight on customer purchasing trends, the shifting industry landscape and current legislation that may affect your
operations and bottom line.
Proven tactics to increase your day-to-day efficiency and profitability.
Technologies, products and services that will help grow your business.
And since selling more flowers is what it's all about, SAF helps the entire floral supply chain do just that with an aggressive public relations program plus an informative consumer Web site - www.aboutflowers.com.
Whether using the SAF marketing materials provided to you throughout the year, the business building products and services made available to you at little or no cost, or the helpful hints and sage advice found in SAF publications and www.safnow.org, you'll save time and money, boost sales and enhance your professional image.
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About SAF 
