My shop just opened. SAF’s continual marketing, trend watching, product spotlight and great information sharing has helped me to gear up this shop to be a real florist. -- Dainne Hoffman Fleurs du Jour Gambrills, MD
Membership in SAF is a great way for you to get the tools and information you need to build and improve your business, from boosting your sales to improving your employees’ moral and job satisfaction. SAF helps you:
Operate your business efficiently
Save time and money, and
Bring more customers through your door.
What do I get with my SAF membership?
INDUSTRY-ACCLAIMED PUBLICATIONS to Keep You Up-to-Date Floral Management monthly magazine.
Dateline newsletters -- the best source of industry “inside information” 18 times a year.
SAF Wednesday E-Brief -- our weekly email newsletter, called the “USA Today” of the floral industry!
Floral Trend Tracker -- quarterly industry research and information.
POWERFUL TOOLS AND SERVICES to Build Your Business
5 billboards per year
Annual marketing kits -- including posters, camera-ready ads, and radio scripts.
Online visibility -- listing on SAF’s Florist Directory at www.aboutflowers.com. Our consumer web site comes up in the top 10 of online searches for flowers and florists so customers find you fast.
Legal advice -- phone consultation with an experienced small-business attorney.
Savings on a variety of valuable business services including FedEx Ground and Express shipping, payroll management, vehicle leasing and fleet management services, last minute truck rentals, etc.
Plus...deep discounts on all SAF business-building products…such as postcards, statement stuffers, posters and much more!
EXCLUSIVE, 24/7 MEMBERS-ONLY WEB ACCESS to SAF's online services and information
SAF's Unique Retail Pricing Worksheet -- a customizable Excel spreadsheet that can help you lower your cost-of-goods sold.
Late-breaking industry news and information.
A comprehensive library of radio scripts and print ads to help you create your advertising.
Personnel Tools tailored to the industry including an employee handbook and floral job descriptions that you can download and customize to fit your shop's unique needs.
Access to SAF's network of colleagues across the industry and across the country, including other florists and potential suppliers.
e-Classifieds where you can find what you need or post inventory, equipment, and even businesses for sale, as well as post job openings.
SAF Membership Pays for Itself
SAF products and services help you save money and boost sales.
ESTIMATED IMPACT OF MARKETING MATERIALS
Product Used
Cost
Result
Value
Poster in Shop Window
FREE
2 Sales
$70
Camera Ready Ad
FREE*
10 Sales
$350
Radio Script
FREE*
10 Sales
$350
Business-to-Business Marketing Materials
$35**
2 Corporate Accounts
$1,200
Statement Stuffers
TOTAL
$10***
$45*
5 Sales
27 Sales
$175
$2,145
* Plus cost of ad space and air time **Member price for 25 presentation portfolios and 25 follow-up postcards to use in conjunction with the Business-to-Business Kit that was sent to all members in 2004 ***Member price for two packs of 100 each
ESTIMATED IMPACT OF BUSINESS SERVICES
Service Used
Cost
Result
Value
Legal consultation
FREE
Avoided penalty/recovered loss
$500
Read monthly financial column in magazine
FREE
Implemented new accounting process
$300
Signed up for FedEx shipping discount program
FREE
Saved 21% on Express and 15% on Ground shipping
$1,429*
Leased vehicle through SAF/Enterprise partnership
FREE
Lower monthly payments/tax savings
$300
Used SAF Retail Pricing Worksheet
FREE
Reduced annual Cost-of Goods- Sold
$2,500
Downloaded customizable Employee Handbook
TOTAL
FREE
Avoided Lawsuit and Associated Legal Fees
$5,000
$10,029
*Average annual savings for members participating in the FedEx Discount Program
Need more reasons to join? It's all about who you know.
Do you sometimes feel like you’re going at it alone? SAF links you to thousands of other florists who deal with the same situations and problems you do, and many of them can offer you solutions through the stories covered in SAF publications. Through our online discussion boards, and connections you make by becoming involved and attending SAF events SAF links you to the rest of the industry and helps you to understand what’s going on with growers, suppliers, and issues in other segments of the supply chain that can directly affect you. And, if you’re connected and informed, you’re better prepared to handle problems when they arise, which gives you piece of mind about your business and your livelihood.
SAF membership is a great investment in yourself and your businesses.
Operate your business efficiently
