|
Bachman’s ‘Winks’ at Rebranding |
|
|
|
The nation’s largest independent retail florist is getting a
makeover, including a “fresh spring green” and a new gift boutique to each
garden center. Bachman’s Floral, Home and Garden Centers in Minneapolis polled
30- to 45-year-old women and learned they often thought of the store as their
“mother’s store” (things like packaging had not changed since they were little
girls shopping with their moms).
Login to read more... |
