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Floral Groups Unite for Marketing Initiative |
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Florists have long known the positive affects of flowers,
but now, with university and consumer research to back it up, it’s time to let
the world know, according to Charles F. Kremp 3rd, AAF, of Kremp Florist in
Philadelphia. He, along with other floral industry members and a host of
national floral companies, planned to do just that when they recently met in Washington,
D.C., to form the Floral Marketing Funding Initiative Coalition, a coalition
with the goal of exploring opportunities to fund an all-industry marketing
initiative that would “take floral promotion to a new level,” according to a
press release.
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