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'Simple' Key to UK Floral Marketing Push |
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A new marketing campaign is trying to take the guesswork out of buying -- and arranging -- flowers for British consumers, particularly women 35 and over. Funded by the Flower Council of Holland and directed by the UK's Flowers and Plants Association, the campaign, "So Simple. So Try It," launched in September, and its message is, well, quite simple, says Jonathon Read, a representative of the Flower Council: Buy flowers.
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