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You are here: Home arrow Industry Headlines arrow Industry Headlines arrow Starbucks Chief Against 'Brand Dilution'
July 20, 2008
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Starbucks Chief Against 'Brand Dilution' PDF Print E-mail
Bigger isn't always better. And, if you're the head of a multi-national company, private venting is almost always preferable to a public display. Just ask Howard Schultz, chairman of Starbucks.

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