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1-800-Flowers.com Joins 'Second Life' |
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1-800-Flowers.com is spending $50,000 to connect with the estimated 7.5 million users of Second Life, a Web site that lets users create a virtual world for themselves. The company is building a cyber greenhouse, holding roundtable discussions and creating simulated employees to answer questions and take suggestions, all in an effort to connect with consumers, according to founder and CEO, Jim McCann.
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