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You are here: Home arrow Industry Headlines arrow Industry Headlines arrow Philadelphia Paper Promotes Flowers in the Morning
July 5, 2008
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Philadelphia Paper Promotes Flowers in the Morning PDF Print E-mail

Nothing brightens people's mornings quite like flowers, reported the Philadelphia Daily News on Jan. 18.

"The morning blahs, it turns out, is a real phenomenon, with positive moods — happiness, friendliness and warmth, for example — manifesting much later in the day," said researcher Nancy Etcoff, Ph.D. "Interestingly, when we placed a small bouquet of flowers into their morning routines, people perked up."


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