Florists
near colleges and universities can take advantage of the treasure trove
of potential marketers for Valentine's Day and year-round — right
within the student body. Andrea Stephens of Sharon's Flowers
in Lafayette, Ind., recruits her employees (two are local college
students) and other on-campus students at nearby Purdue University to
promote her shop by handing out fliers and coupons to the student body.
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