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Convention 2008: Sustainability |
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All Industry Session:
Sustainability — Issues and Opportunities for the Floral Industry
Thursday, September 18 — 9:30 a.m. - 11:45 a.m.
Speaker: Jim Prevor
Panelists: Hans Brand, B&H Flowers; BJ Dywer, AAF, AIFD, Bouquets, Inc.; Peter Ullrich, Esmeralda Farms; and John Scott Wilkins, Delaware Valley Floral Group
The Green Age is upon us — bringing with it a dramatic change in what the consumer values and how businesses respond. which increasingly tie the worth of our business decisions to their environmental impact. And the concept of being "green" has given birth to a now widely-used buzzword: sustainability.
But what does "sustainability" mean? And what does it mean to the floral industry? What opportunities does it present? How will it change the way we operate our businesses?
Perspective
In this critically important session, renowned business analyst Jim Prevor and a panel of floral industry experts will address these questions and more -- taking you from a broad-brush understanding down to the nitty-gritty of what to do next.
Jim Prevor is widely recognized as a leader who identifies and evaluates broad societal trends, such as the sustainability movement, and helps businesses seize the opportunities they represent. He currently directs a cross-cultural study of consumer attitudes toward sustainability and corporate responsibility.
Prevor has a long background in the fresh food and floral industries. He has taught sustainability at Cornell University, presented on the subject nationally and internationally at industry events; and his articles on sustainability have received many editorial awards. Read Prevor’s bio.
All-Industry Panel
Following Prevor’s comments, an all-industry panel will share what individual floral businesses are doing to embrace sustainability and build for the future. Panelists include:
Learn... what "sustainability"
and socially-responsible business operations mean in a broad sense, for
the floral industry, and for your business.
Take home... ideas about how you can begin taking advantage of the opportunities sustainability represents.
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