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Floral Trend Tracker
Are you up to date on the latest floral industry trends?
SAF's newsletter Floral Trend Tracker is filled with data and economic news for savvy businesspeople. Click on the links below to see each issue. Most issues contain a feature article plus a timely economic analysis.
December 2011— Third Quarter Economic and Christmas Outlook Survey Results
September 2011—Second Quarter Economic Outlook Survey Results
Winter 2010 (Dec.) — Business "OK" as Florists Head into Holidays
Summer 2010 — Spring Holiday Recap
Spring 2010 — Snow and Sleet, Gloom and Doom: Florists Forced to Weather 'Perfect Storm' of Valentine's Day 2010
Winter 2010 (Jan) - Industry Outlook: Holding Steady, Ready to Rebound
Fall 2009 — Can Gen Y Become the New Generation of Flower Buyers?
Summer 2009 — It's Not Easy Being Green
Spring 2009 — How's Business? Floral Industry Economic Indicators
Fall 2008 — PERFECT 10: Industry Experts Explore Where Technology Will Take Florists in the Next 10 Years
Summer 2008 — Fewer Flowers in the Pipeline: An Import Blip or the Beginning of a Downward Spiral?
Spring 2008 — Are There Upsides to a Slowdown?
Winter 2008 — Wholesalers Talk Shop
Summer 2007 — Made By The Shade
Winter 2007 — Where Do Real Flower Buyers Buy Flowers and Plants?
Fall 2006 — Special Report: Greenhouse Growers on Energy
Spring 2006 — What Women Want
Winter 2005 — Sizing Up Tomorrow's Customer
Fall 2005 — Globalization
Summer 2005 — Genetic Modification and the Floral Industry
Spring 2005 — The Internet is Going Strong
Winter 2004 — Web Sites Work for Florists
Fall 2004 — Industrial to Digital: How Revolutions Change Business
Summer 2004 — Industry Trends and Observations
Spring 2004 — The Floriculture Industry — A Ten-Year Snapshot
Spring 2004 Bonus Charts — The Floriculture Industry — Bonus Charts
Winter 2003 — Down, But Not Dried Out: Drought
Fall 2003 — A Saturday Valentine's Day
Summer 2003 — Industry Observations and Trends
Spring 2003 — Floral Outlets: Gender and Drivers
Winter 2002 — Mother Nature's Social Security
Summer 2002 — Industry Observations and Trends
Spring 2002 — Holiday Sales Survey Results
Spring 2001 — How Does Your Business Compare? — US Economic Census