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Floral Trend Tracker

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Are you up to date on the latest floral industry trends?


Floral Trend Tracker imageSAF's newsletter Floral Trend Tracker is filled with data and economic news for savvy businesspeople. Click on the links below to see each issue. Most issues contain a feature article plus a timely economic analysis.

December 2011— Third Quarter Economic and Christmas Outlook Survey Results

September 2011—Second Quarter Economic Outlook Survey Results

April 2011—Valentine’s Day Sales Rebound for Retail Florists

March 2011 Christmas 2010 Sales Results

Spring 2011(February)
Florists End Year With Positive Outlook

Winter 2010 (Dec.) — Business "OK" as Florists Head into Holidays

Summer 2010 — Spring Holiday Recap

Spring 2010 — Snow and Sleet, Gloom and Doom: Florists Forced to Weather 'Perfect Storm' of Valentine's Day 2010

Winter 2010 (Jan) - Industry Outlook: Holding Steady, Ready to Rebound

Fall 2009 — Can Gen Y Become the New Generation of Flower Buyers?

Summer 2009 — It's Not Easy Being Green

Spring 2009 — How's Business? Floral Industry Economic Indicators

Fall 2008 — PERFECT 10: Industry Experts Explore Where Technology Will Take Florists in the Next 10 Years

Summer 2008 — Fewer Flowers in the Pipeline: An Import Blip or the Beginning of a Downward Spiral?

Spring 2008 — Are There Upsides to a Slowdown?

Winter 2008 — Wholesalers Talk Shop

Summer 2007 — Made By The Shade

Winter 2007 — Where Do Real Flower Buyers Buy Flowers and Plants?

Fall 2006 — Special Report: Greenhouse Growers on Energy

Spring 2006 — What Women Want

Winter 2005 — Sizing Up Tomorrow's Customer

Fall 2005 — Globalization

Summer 2005 — Genetic Modification and the Floral Industry

Spring 2005 — The Internet is Going Strong

Winter 2004 — Web Sites Work for Florists

Fall 2004 — Industrial to Digital: How Revolutions Change Business

Summer 2004 — Industry Trends and Observations

Spring 2004 — The Floriculture Industry — A Ten-Year Snapshot

Spring 2004 Bonus Charts — The Floriculture Industry — Bonus Charts

Winter 2003 — Down, But Not Dried Out: Drought

Fall 2003 — A Saturday Valentine's Day

Summer 2003 — Industry Observations and Trends

Spring 2003 — Floral Outlets: Gender and Drivers

Winter 2002 — Mother Nature's Social Security

Summer 2002 — Industry Observations and Trends

Spring 2002 — Holiday Sales Survey Results

Spring 2001 — How Does Your Business Compare? — US Economic Census

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