Floral Trend Tracker, April 22, 2011 — Valentine's Day Sales Rebound for Retail Florists

The Society of American Florists is the leading organization representing all segments of the floral industry. SAF is proud to provide marketing, business and government services to more than 10,000 participants in the U.S. floral industry — including growers, wholesalers, retailers. The association celebrated its 125th Anniversary in 2009.