Industry News

May 29, 2015
Social media has done wonders for small business owners, helping them spread their messages in front of hundreds, thousands, or (for the... »
May 29, 2015
It doesn’t take something as unforgivable as, say, delivering the mistress’ arrangement to the wife, to lose a customer. Quite the contrary... »
May 28, 2015
The headline sounds harsh, but that’s still the gist of many “secret shopper” conversations sales expert Tim Huckabee with FloralStrategies... »
May 28, 2015
Around the country this year, lots of happy moms were delighting in floral gifts — and lots of equally happy, if totally exhausted, retail... »

SAF in Action

May 28, 2015
Prom’s not the only dance that can give florists a sales boost. Don’t forget about recital season! »
May 28, 2015
SAF membership is good for your health — literally! »
May 27, 2015
Watch SAF President Shirley Lyons, AAF, PFCI, discuss how SAF membership benefits your business.    »



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