Industry News

December 12, 2014
Partnering with a celebrity to help the homeless is ringing up goodwill — and sales — for Bloomtastic Florist. »
December 12, 2014
The holiday season, which draws an influx of walk-in customers in search of poinsettias, wreaths and even Christmas trees, provides an... »
December 11, 2014
Thanksgiving sales may have been lackluster for many retail florists, but the majority of SAF members responding to a recent post-holiday... »
December 11, 2014
In the wake of FTD’s recent purchase of ProFlowers, Teleflora has re-launched its previous trade ad strategy that takes an aggressiv »

SAF in Action

December 11, 2014
We know Charles Dickens wasn’t referencing the holiday season in “A Tale of Two Cities,” but for many people, “the best of times, the worst... »
December 11, 2014
Remind customers that, whichever holiday they observe this time of year, flowers will make their celebration sparkle. »
December 5, 2014
Though many consumers consider the poinsettia the quintessential Christmas plant, lots shy away from it for fear that it will endanger Fido... »

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