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Importer Resources

Advocacy: Your Voice in Washington — Working on behalf of the entire floral industry, SAF lobbies to protect and improve your ability to bring healthier, more abundant flowers and plants to market profitably.

  • Action Alerts
  • Congressional Action Days
  • Grassroots Guide
  • Issues Monitored
  • Legislative Resource Center
  • Political Action Committee (SAFPAC)
  • Washington Week in Review
  • Write to Congress

Research & Statistics

  • Floral Holiday Surveys 
  • Floral Trend Tracker (e-newsletter)
  • Quarterly Economic Outlook

SAF also collects consumer and market research and tailors it to meet your needs. For information contact Ira Silvergleit.

News and Information

  • Floral Management magazine
  • Wednesday E-Brief
  • Floral Trend Tracker
  • Washington Week in Review

Labor/Human Resources  

  • HR Toolkit — includes a customizable pre-written Employee Handbook and industry-specific job descriptions.

Supply-Chain Logistics 


Marketing Opportunities 

  •  Advertising — options to fit every budget are available in Floral Management magazine, SAF e-newsletters and this website. 
  • Editorial Coverage — New and unusual fresh product varieties and new products and tools of interest to florists are featured monthly in Floral Management magazine. For more information or to send news releases contact Kate Penn.
  • Online Supplier Directory — SAF members get a free enhanced listing and discounts on additional listing options in the Ultimate Floral Industry Supply Guide.
  • Outstanding Varieties Competition — SAF's convention showcase of the floral industry's most exciting flowers, foliage and plants can put your product in front of top florist and wholesale buyers.
  • Sponsorships — SAF's Annual Convention and conferences offer opportunities to increase visibility with a targeted audience of buyers. Event and product sponsorships are available. For information contact Laura Weaver