February 22, 2012
“We plant and flower breeders have the ability to control things that excite people!” said researcher David G. Clark, Ph.D., at the opening of SAF’s Pest and Production Management Conference in Orlando last week. The University of
February 22, 2012
Credit the holiday’s mid-week timing, predominately pleasant weather conditions, better preparation tactics or a mix of all three: 80 percent of retail florists said 2012 Valentine’s Day sales were up compared to last year, according to results from SAF’s Valentine’s Day Gut...
February 22, 2012
Blinking shamrocks, glittery top hats, leprechaun pins, “Kiss Me I’m Irish” buttons … if it’s green somebody’s wearing it on St. Patrick’s Day. Cash in on the trend and go for the green yourself this year. • Push Petals at Pubs. Find out which bars and...
February 22, 2012
On your blog or website, talk about the fun green buds that would be perfect for St. Patrick’s Day and post pictures of arrangements and body flowers.
February 17, 2012
Many people who bought from your shop for Valentine’s Day likely were new customers. Thanking them for their business will help ensure they’ll become repeat customers.
February 16, 2012
Want to increase your prom business? Start going after it in February, recommends prom accessories distributor Dan Fisher of Fitz Design. Start by pulling together a list of dates and prom committee members at each local high school and find out whether you’ll be allowed to sell...
February 16, 2012
Gas prices are on the rise again, and SAF member Theresa Montana, of City Scents, in Chicago, talks about how her shop is dealing with it, on the Today Show. Watch the segment, here.
February 16, 2012
Planning to attend SAF Congressional Action Days, March 19-20? You'll be learning a lot and doing important work for your business and the floral industry on Capitol Hill. Why not reward your effort by adding time to explore the Nation’s capital?
February 16, 2012
Florists seem to be in much better shape heading into a newyear compared to two years ago, when the recession was
February 15, 2012
You helped spread the love on Valentine’s Day, now switch focus to a different type of courtship. February is a good time to cultivate corporate accounts for both regular deliveries and to make sure you’re top of mind when Administrative Professionals Week rolls around. ...
