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December 12, 2014
Partnering with a celebrity to help the homeless is ringing up goodwill — and sales — for Bloomtastic Florist.
December 12, 2014
The holiday season, which draws an influx of walk-in customers in search of poinsettias, wreaths and even Christmas trees, provides an excellent opportunity to win friends and new business, said Lisa Greene, AAF, AIFD, PFCI, creative director and floral designer at Martin’s...
December 11, 2014
Thanksgiving sales may have been lackluster for many retail florists, but the majority of SAF members responding to a recent post-holiday survey say they expect Christmas to meet or exceed last year’s numbers.
December 11, 2014
In the wake of FTD’s recent purchase of ProFlowers, Teleflora has re-launched its previous trade ad strategy that takes an aggressiv
December 11, 2014
Data collection for the 2014 Census of Horticultural Specialties report will begin Dec. 15 when the U.S. Department of Agriculture (USDA) distributes questionnaires to growers across the country.
December 11, 2014
When Christine Yoo of Lisa’s Flower & Gifts in Philadelphia received a faxed order request for half a dozen “big bouquets,” she thought something seemed strange — and the feeling only intensified the next morning when the same “customer” asked Yoo to pay a courier via...
December 11, 2014
Wholesalers are urging retail customers to spend Sunday, Jan. 25 at the SAF 1-Day Profit Blast in Seattle.
December 11, 2014
It’s mid December, which means poinsettias are everywhere — most notably at your big box competitors.
December 11, 2014
  SAF learned recently of the death of Nicolaas “Nic” Catharinus Hofman, on Dec. 2, of Chrysal International BV. He was 83. A company representative sent the following tribute:
December 11, 2014
Help editors fill their pages — and get some great local publicity — by pitching holiday-themed stories to the local media. Bell Nursery scored some major ink by inviting Washington Post columnist Adrian Higgins on a tour of its Burtonsville, Md., facilities.