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August 21, 2014
With its demure garden-like petals, ‘Blushing Parasol’, a creamy pinkish-peach spray rose from Eufloria Flowers, found many admirers at the 2014 Outstanding Varieties Competition in Marco Island, Fla., and left with the coveted titled as “Best in Show.”
August 21, 2014
Tips on creating better videos, practical advice on branding across online platforms and big picture perspective on consumer demographic shifts, design trends and the overall floral industry are just some of the topics SAF Marco Island 2014 attendees dug into last week — and are...
August 21, 2014
Ken Tagawa, chairman of Tagawa Inc. in Brighton, Colo., received the floral industry's greatest honor on Aug.
August 21, 2014
SAF celebrated the longevity of two floral industry businesses and one industry trade association with the SAF Century Award during SAF Marco Island 2014, SAF’s 130th Annual Convention. Presented on Aug.
August 21, 2014
A national campaign for Women’s Day, March 8 — as a way to fill the sales valley between Valentine’s Day and Mother’s Day — earned Sun Valley Floral Farms in Arcata, Calif., the coveted title of SAF’s Floral Management 2014 Marketer of the Year.
August 21, 2014
The Sylvia Cup, the country’s longest running live floral design competition, was even livelier than usual this year.
August 21, 2014
When Tom Butler, AAF, PFCI, wanted to get a point across, he would repeat his argument, summarize it, then punctuate it with, “OK?” — “just in case you had any doubts what the right answer was,” said SAF Treasurer Dwight Larimer, AAF, PFCI, of Design Master Color Tool in B
August 21, 2014
The vast majority of brides (more than 90 percent) are spending their free time online (up to 10 hours a week, for 36 percent of them!), according to a 2013 survey conducted by The Knot and Pinterest.
August 21, 2014
Last week, en route to SAF’s convention in Marco Island, Fla., about a dozen florists made a preliminary stop Wednesday, Aug. 13, in nearby Sarasota to visit Art Conforti, PFCI, one of SAF’s featured speakers, at Beneva Flowers & Gifts.
August 21, 2014
Before you send your next package, check out SAF’s FedEx Advantage program.