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August 28, 2015
In the duration of a phone call, there's ample room for error, such as starting the conversation with price instead of the card message or placing a customer on hold without permission. (Find dozens of examples in Tim Huckabee's monthly column in Floral Management.) 
August 28, 2015
In the duration of a phone call, there's ample room for error, such as starting the conversation with price instead of the card message or placing a customer on hold without permission. (Find dozens of examples in Tim Huckabee's monthly column in Floral Management.) 
August 28, 2015
Social media is an enticing tool to court brides-to-be.  (After all, it's free!) But with 1.5 billion Facebook users, 316 million Twitter users, 300 million Instagram users, and thousands of bridal blogs available, the digital landscape is a very crowded place.  
August 27, 2015
The Society of American Florists is tackling one of the potentially most lucrative — or disastrous — aspects of running a flower business, with insight from retailers who manage to fill every single Valentine's Day and Mother's Day order (even those that arrive at the 11th
August 27, 2015
What exactly is an independent contractor? The government's new interpretation has several ramifications for floral business owners.
August 27, 2015
In honor of Tom Butler’s dedication and passion to the floral industry, Teleflora has established the “Tom Butler Floral Retailer of the Year” Award.
August 27, 2015
We've all been there. A customer calls requesting an arrangement she saw online, but you don't have the exact flowers or containers pictured in your inventory.
August 27, 2015
Want to show your shop has class?
August 27, 2015
There's still time to squeeze in a summer vacation! If you're planning a Labor Day getaway, remember: Your SAF membership can save you money if you rent a car. Both Avis and Budget offer discounts of up to 25 percent.
August 21, 2015
Earlier this month, Sara Hill of Beaverton Florists Inc. in Beaverton, Oregon, used social media to engage customers during a traditionally slow season — and to capture a little "market research."