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May 1, 2015
There’s an easy way to connect with customers you may be overlooking: the email receipt.Nearly 50 percent of people make another purchase when spurred by a discount in an email receipt.
May 1, 2015
It doesn’t take an Ivy League education to sound more sophisticated (and, in turn, upscale) when you talk to customers. By simply swamping vague, empty words, such as “nice,” with more concrete, professional ones, such as “design” or “create,” “you instantly sound more confident...
April 30, 2015
Thanks to good weather and a strengthening economy, retail analysts and floral industry members expect Mother’s Day 2015 to be a successful holiday — albeit one with potential for even more growth.
April 30, 2015
This week, SAF joined with dozens of groups from agriculture and beyond to call on Congress to increase funding for important research on pollinator health.
April 30, 2015
A series of videos capturing poignant, real reactions to an emotionally charged delivery of flowers is lending an extra emotional touch to Teleflora’s Mother’s Day campaign — and generating lots of glowing (tear-stained) raves online.
April 30, 2015
Walk into a Starbucks and wave a smartphone to pay for a latte. Wander through a department or grocery store, and watch coupons appear in text messages like magic.
April 30, 2015
The relationship between florists and funeral directors can be complicated. Their referrals, an invaluable source of sympathy business, rarely come with no strings attached.
April 30, 2015
Rojahn and Malaney Company has been named the Wisconsin & Upper Michigan Florists Association's Wholesaler of the Year. The Milwaukee wholesale florist received the award at WUMFA's annual convention held in Green Bay, Wisconsin.
April 30, 2015
FTD is pleased to announce that Jim Ludwig’s Blumengarten Florist, located in Pittsburgh, was selected as the winner of FTD’s Road to the World Cup Sweepstakes. Owners Linda and Jim Ludwig will receive a once-in-a-lifetime trip for two to the prestigious 2015 Interflora World...
April 30, 2015
Alexandra Farms is proud to announce the release of its newest Garden Rose Wedding Guide featuring detailed information on over 40 cut garden rose varieties.