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April 16, 2014
Looking for a way to reduce costs and take better care of your family and employees?
April 16, 2014
If you attended Congressional Action Days (CAD) and just didn’t get enough of Washington, D.C., or if you want to talk with your members of Congress and learn from hundreds of other small-business owners, consider registering for the U.S. Chamber of Commerce’s 10th Annual Small...
April 16, 2014
In addition to flowers, colors and bling, some high school students who want to stand out at prom this year have another choice to make: Original Recipe, Extra Crispy or Kentucky Grilled.
April 16, 2014
If your inner Martha Stewart ever had you thinking you could replicate soda, alcohol, bleach or pennies, suppress the inclination.
April 16, 2014
In honor of Earth Day, Tuesday, April 22, why not institute a vase-recycling program at your shop?
April 16, 2014
Want bigger Mother’s Day orders and happier customers? Spend an hour online with Tim Huckabee to find out how real salespeople respond to his secret shopper calls during SAF’s next CSI: Flower Shop – LIVE, ONLINE! webinar.
April 16, 2014
If you really want to get your message across, add a graphic.Dubbed “data visualization,” this strategy appeals to today’s “fast-paced, cut-to-the-chase world,” says Khuram Zaman, of Washington, D.C.-based technology firm Fifth Tribe. “We want our information, we want it now and...
April 16, 2014
There’s been a lot of literature in recent years concerning online marketing, and for good reason. Social media, email and search engine optimization are great tools to get your business name in front of potential customers.
April 10, 2014
To make your shop the best it can be, you should solicit critiques from your customers and implement their feedback — even if it stings a little. Jessica Stillman, a writer for Inc., likens criticism to childhood chickenpox: “Sure, getting it is often pretty unpleasant, but...
April 10, 2014
Engaging customers on social media requires frequent posts, but doing so can cause your “idea well” to dry up from time to time.Sharing your personal recommendations or favorite products is an easy way to engage with fans on social media.