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August 28, 2014
At Exotic Flowers in Boston, owner Rick Canale understands that first impressions are paramount.
August 28, 2014
Inspired by Good Neighbor Day, FTD’s goodwill flower-giveaway promotion, Dirk Lorenz came up with another holiday for Fremont, Calif.: “Welcome Back to School Day.”
August 28, 2014
The Florida sunshine was in full effect during SAF’s 130th Annual Convention, Aug.
August 28, 2014
The Society of American Florists has elected three new members to its Board of Directors. The results of SAF's board elections, which took place during SAF Marco Island 2014 and by mail ballot, also were announced at the Business Meeting on Aug. 16.
August 28, 2014
When the ALS Ice Bucket Challenge picked up serious momentum in early August, Kelle Cantafio had a thought: Why not participate as a company, and challenge others in the floral industry to join in, too?
August 28, 2014
The American Floral Endowment’s Annual Fundraising Dinner on Aug.
August 28, 2014
In an effort to have lush, hydrated hydrangeas, some customers might dabble in some DIY care and handling tactics, such as dipping stems in boiling water (thinking that they’re melting the sticky “sap” exuded at harvest that blocks water uptake) or punching holes in them.<
August 28, 2014
Want to show your shop has class?
August 28, 2014
Want to order flowers or containers while you’re on the go?
August 22, 2014
In Lexington, S.C., residents are “big on the pig” –and the pigskin. White House Florist co-owners Janie Gantt (left) and Jennifer Pryor (right) model some of the collegiate paraphernalia at White House Florist and Winston’s Gift Shop.