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September 4, 2015
Be honest: Are you sending one email message to hundreds or thousands of customers? If so, how's your open rate?It's probably pretty dismal. According to a recent survey by Get Data, "irrelevant emails" ranked among consumers' top pet peeves with promotional emails.
September 4, 2015
Located directly outside a busy subway stop, Central Square Florist in Cambridge, Massachusetts has prime real estate for foot traffic.Thanks to Twitter, hundreds of thousands of Bostonians see a photo of Central Square Florist's "name of the day" sandwich board. 
September 3, 2015
For growers entering SAF's 2015 Outstanding Varieties Competition, Sept. 9, the next few days will entail a whole lot of packing, prepping and preening their product.
September 3, 2015
Reduced gas prices aren't the only things making SAF members smile this summer.
September 3, 2015
If you want to take your arrangements to the next level (read: a higher price point), the same old containers and accessories simply won't cut it.
September 3, 2015
With all the new social media sites available to communicate with customers, perhaps you've forgotten about email, or written it off as a digital receptacle for spammy Viagra offers.
September 3, 2015
Start salivating: A yummy holiday is just around the corner. Encourage fans to celebrate Milton S. Hershey’s birthday, Sept.
September 3, 2015
Imagine: You're lounging in a chair by the resort pool during your much-deserved Labor Day getaway, and you hear your phone ting.
August 28, 2015
In the duration of a phone call, there's ample room for error, such as starting the conversation with price instead of the card message or placing a customer on hold without permission. (Find dozens of examples in Tim Huckabee's monthly column in Floral Management.) 
August 28, 2015
Social media is an enticing tool to court brides-to-be.  (After all, it's free!) But with 1.5 billion Facebook users, 316 million Twitter users, 300 million Instagram users, and thousands of bridal blogs available, the digital landscape is a very crowded place.