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July 25, 2014
No matter how hard you strive for perfection, chances are, you’ll encounter a disgruntled customer once in a while. Whether their source of anger is real or imagined, it’s worth trying to win their appreciation (read: continued loyalty to your shop) with an apology.
July 25, 2014
Millenials, those born after 1980, make up the largest demographic of customers, with more than 80 million in their ranks. They're also the consumers most likely to use the Internet to broadcast their thoughts in the form of reviews to their thousands of online connections.
July 24, 2014
If you had walked into Dandelions Flowers & Gifts in Eugene, Ore., last fall, you would have seen something a bit unusual: Nearly 40 colorfully designed bras, prominently displayed around the showroom, and ready for customers to vote on (and giggle over) as they suppor
July 24, 2014
During the latest installment of the “CSI Flower Shop Live” webinar series, Wednesday, July 16, sales expert Tim Huckabee revealed how florists are missing out on “hundreds to thousands of dollars on funeral sales each day.” Huckabee test-called five shops in various states and...
July 24, 2014
Clark Flower Shop and Gifts, Clark, S.D.
July 24, 2014
Plan to host an open house, holiday program or other special floral event in the coming months?
July 18, 2014
In a world where mobile commerce is dominating everything, a florist in Olive Branch, Miss., has figured out a relatively low-tech way to get customers autodialing him for orders.
July 18, 2014
Leon & Lulu, a popular home décor, clothing and giftware store in metro Detroit, is leveraging consumer interest in locally-sourced goods, by hosting a a “Made to Eat in Michigan” event early next month. 
July 17, 2014
Longer waits for fresh product, less efficient delivery runs and higher fuel costs are on the horizon for floriculture and other delivery-intensive industries, according to Thomas Goldsby, Ph.D., a logistics expert and professor at The Ohio State University.<