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January 30, 2015
To dissuade procrastination without repeatedly saying, “Valentine’s Day is coming — buy your flowers now,” the staff at Dykstra Florist offers a gentle, but fun reminder about the approaching holiday: the name game, with a romantic twist.
January 30, 2015
With a handful of exceptions (professional skiers, snow plow company owners, Southerners grateful for a drop in humidity), few people relish winter. Use this to your advantage by describing the vibrant blossoms in your cooler. For the masses seeking any reprieve from frigid...
January 29, 2015
December holiday sales returns were cause for celebration among many floral industry businesses: According to results of an SAF post-holiday survey, 53 percent of respondents saw sales climb, compared to 2013 results.
January 29, 2015
Seattle may be filled with anticipation for this weekend’s Super Bowl … but last weekend, the city was also home to some of the best and brightest in the floral industry — ready to share and learn from each other.
January 29, 2015
Supporters of SAFPAC, SAF’s Political Action Committee, can find out what life in the White House tastes like — literally — during Congressional Action Days.
January 29, 2015
The American Floral Endowment (AFE) took home its fourth award for the animated awareness video “Murder, Sex and Greed.” MarCom Awards selected the video from over 6,500 entries as the best nonprofit film.
January 29, 2015
To “spice up” an annual open house event, a wholesaler created a campaign that combined new products, top-notch design skills, teamwork and philanthropy.
January 29, 2015
What happens if your computer screen freezes while entering a customer’s address? Or your printer goes on the fritz just before printing off deliveries? Suppose your WiFi goes out and you can’t access any of your online orders?
January 29, 2015
You can make your Feb. 14 forecast a whole lot more accurate if you train your staff to add this one line during every order for a January birthday, anniversary, get well soon arrangement, etc.: “Is there anyone special you’d like to send a Valentine to next month?”
January 29, 2015
Set consumers’ hearts aflutter with rosy graphics reminding them about Valentine’s Day.