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July 24, 2015
Put your hat in the ring for a shot at free sales and customer service training that will have your team increasing your shop’s average sale, customer satisfaction and loyalty.
July 24, 2015
Where's Rosebud?An employee's guinea pig has added a playful touch to Rockcastle Florist's social marketing. That's the question driving the latest social media campaign at Rockcastle Florist in Rochester and Canandaigua, New York.
July 24, 2015
Sunshine, surf, barbecues, watermelon, popsicles, shorts, flip flop sandals, vacations, beach reads — the list of summer's joys could go on and on.But there's one seasonal reality that will never make that list.Mosquitoes.How to repel those pesky bugs is a universal summer...
July 23, 2015
Gather 875-plus floral designers in one city and you’re bound to see some impressive sights, but this year’s American Institute of Floral Designers’ (AIFD) Annual Symposium packed an extra emotional punch: 24 past AIFD presidents, together on stage with the group’s newest
July 23, 2015
A new partnership between SAF and Chrysler is giving new life to the old American Express tagline: membership has its privileges. 
July 23, 2015
Congress heard more about the need for a clear, consistent definition of the term “seasonal worker” in the Affordable Care Act (ACA), thanks to some recent advocacy from an important SAF ally.
July 23, 2015
The holiday season is a whole lot jollier when the shopping's done well in advance.
July 23, 2015
Over the weekend, The New York Times’ stylish T magazine gave a shout-out to cut flowers, and all of their ephemeral glory, by way of floral designer and flower grower Sarah Ryhanen.
July 23, 2015
Maintaining positive relationships with local funeral directors is essential to build your sympathy business.