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February 26, 2015
In the relative slowdown between Valentine’s Day and Mother’s Day, some floral industry members are promoting an international event that encourages customers to give flowers to the women in their life — all of the women in their life.
February 26, 2015
SAF answered questions from nearly three-dozen reporters over the three weeks leading up to Valentine’s Day, including many from major news organizations.
February 26, 2015
While most of the nation froze last weekend, nearly 100 industry professionals soaked up a little sun — and a lot of knowledge — during the 2015 Pest and Production Management Conference in Orlando.
February 26, 2015
Participating in SAF Congressional Action Days, March 9-10, is imperative, said Dr. Marvin Miller, AAF, of Ball Horticultural Company in West Chicago, Ill.
February 26, 2015
Want to reel in the dough this prom season?
February 26, 2015
A wholesaler in Nebraska is teaming up with a local nonprofit for a fundraiser that will honor the service of U.S. veterans. DWF-Ohama’s spring open house, on March 18, will include dinner, a flag presentation and a floral design show. It’s the first time the wholesaler has...
February 26, 2015
As you promote Women’s Day (see top story), there’s no need to recreate the wheel.
February 26, 2015
Score some positive coverage for your shop by pitching Women’s Day to your local newspaper and news stations.
February 20, 2015
A recent study from Newscred found that content marketing ranks as one of the most effective tactics for fostering trust and loyalty among millennial consumers. In fact, more than three out of five (62%) of the people surveyed felt that online content drives their loyalty to a...
February 20, 2015
You know social media is one of the most impactful ways to interact with customers, not to mention one of the most cost-effective. But how can you find the time to do it well when you have 99 other fires to put out first?