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News

April 17, 2015
When a car accident last year necessitated buying a new van for Shelley’s Flowers & Gifts, owner Shelley Pease, AAF, saw it as an opportunity to revamp the Waldoboro, Maine, shop’s image.
April 17, 2015
Who’s the best mom in Sarasota, Fla.? Art Conforti, PFCI, owner of Beneva Flowers, presents a bouquet to “Sarasota’s Best Mom 2014.”That’s the question Art Conforti, PFCI, is using to increase sales for Beneva Flowers not just for Mother’s Day, but all year long.
April 16, 2015
Days after visiting a retail florist in Rogers, Ark., an influential congressman has agreed to co-sponsor important legislation that would address some of the floral industry’s concerns about the Affordable Care Act (ACA).
April 16, 2015
When congressional aides were in need of real-life testimony concerning the effects of the Affordable Care Act (ACA) on business owners, they turned to SAF — and SAF turned to retail florist (and veteran Congressional Action Days, CAD, attendee) Skip Paal, AAF.
April 16, 2015
If you want to engage and keep your customers, you better start thinking in terms of smartphones.
April 16, 2015
Four respected horticulture industry groups, including SAF, have come together to respond to a recent policy change at Lowe’s, the Mooresville, N.C.-based home improvement chain with 1,840 locations across North America.
April 16, 2015
Daniel Klittich, a doctoral candidate at the University of California (UC Davis), has been awarded the 2015 Paul Ecke Jr.
April 16, 2015
Like it or not, the phrase “in lieu of flowers” is probably here to stay.
April 16, 2015
Several of the floral industry’s most gifted designers representing local retail flower shops throughout the country gathered at the Long Island headquarters of 1-800-FLOWERS.COM to explore new ideas, share innovative techniques and discuss best practices in floral design.
April 16, 2015
Don’t forget about Earth Day — Wednesday, April 22 — smack dab in the middle of Administrative Professionals Week!