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May 27, 2015
Watch SAF President Shirley Lyons, AAF, PFCI, discuss how SAF membership benefits your business.   
May 26, 2015
Sample: Retail Florists with email addresses256 Completed Responses8% Response RateSurvey Monkey Online SurveyMother's Day sales in 2013 compared to 201251% of the florists reported sales increases31% reported sales the same as last year18% indicated sales decreased1% didn't know
May 22, 2015
Nothing rivals the value of word of mouth marketing. First, it’s free; secondly, according to results of a Nielsen survey, 84 percent of consumers completely trust the recommendation of family and friends.
May 22, 2015
Here’s a simple strategy to keep your cool when dealing with an angry, flustered customer:Picture him or her as a small child, “happy and running on a playground,” says Jenny Dempsey, customer service manager for phone.com and co-founder of Communicate Better Blog. “We were all...
May 21, 2015
An upcoming deadline involving new credit card technology and how credit card payments are processed is important for retail florists to know about — but not cause for panic (or costly upgrades), according to experts from within and outside the floral industry.
May 21, 2015
“Flowers bring joy, not pesticides.”
May 21, 2015
Looking for perspective on your floral shop’s direction?
May 21, 2015
Does any flower convey sunshine and happiness quite like a big, bright gerbera?
May 21, 2015
FTD®, a leading provider of floral and gifts, is proud to announce that FTD Education Consultant and Florist Member Deborah De La Flor AIFD was recently announced as one of six judges for the prestigious Interflora World Cup design competition in Berlin, Germany this June.
May 21, 2015
Whether your employees are 18 or 80, they’re unlikely to possess the mental stamina to work straight through the summer.