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News

March 27, 2015
Looking for a new way to “click” with teens, increase your name recognition and pull in more prom sales? Get your customers to identify your shop in their prom photos on Facebook and Instagram.
March 27, 2015
Look around outside: nature’s starting to brighten up with the return of daffodils (if you’re up north) and azaleas (if you’re in the South). Shouldn’t your shop get a spring makeover too?
March 27, 2015
Don’t let Administrative Professionals Week (April 19-25) or Mother’s Day (May 10) or graduation slip up on your customers. Spring brings many opportunities for sales, so start planting reminders for upcoming holidays on your social media accounts.
March 27, 2015
Your success during Administrative Professionals’ Week hinges on employers, first, understanding what it is and, then, deciding that a flower arrangement is the best sign of their appreciation. Nudge your business clients in the right direction by sending them one of SAF’s...
March 26, 2015
Want to nab some extra holiday sales before Administrative Professionals Week and Mother’s Day roll around? Steal a page from Exotic Flowers’ Suzie Canale’s book, and blog about flowers and Passover, which begins at sundown Friday, April 3, and Easter, celebrated Sunday, April 5.
March 26, 2015
Sure, your wedding portfolio may include corsages and boutonnieres similar to what you create for prom customers, but teens hunting for ideas (and a florist) won’t think to look under that subcategory.Ergo, if your site is lacking a prom category, put one up pronto.That’s among...
March 26, 2015
The floral industry was on the receiving end of some good news out of Washington, D.C., last week — news that could help make plants healthier and more profitable for industry members across segments.
March 26, 2015
Tired of a very long, very trying winter, Americans are ready to stow their snow shovels and break out some pastel colors and chocolate bunnies.
March 26, 2015
Looking for a way to freshen up your marketing efforts? Colorful posters depicting the unique talent local florists bring to events and “just because” gifts are in development, as SAF recently wrapped up a photo shoot for its 2015 Local Marketing Kit.
March 26, 2015
In terms of intrigue and backroom dealings, a florist leaving her job generally ranks low on the drama scale … but in Washington, D.C., some people are talking about the until-now quiet departure of Head White House florist Laura Dowling on Feb. 13.