February 3, 2012
Is your business’ Facebook page engaging fans? Do they respond to your posts?To get customers and potential customers more involved with your brand, think of your shop’s Facebook page as a dinner party you’re hosting, said consultant Jeff Hurt on his blog, “Velvet Chainsaw’s...
February 3, 2012
Florists in at least five states have had trouble obtaining helium to fill Valentine’s Day balloon orders due to a shortage that’s prompting suppliers to ration the gas. Once — or if — helium supplies open up, prices are likely to rise nationally, helium and balloon distributors...
February 2, 2012
Look for conversation to take a global turn during the Gold Club Lunch at Congressional Action Days. Lt. Gen. Daniel Christman, U.S. Army, (Ret.) will be on hand to talk about the political unrest and security implications of the Middle East and beyond.
February 1, 2012
Need a little sage advice on customer relationships, service programs or how to light a fire under your sales team? Want to make your POS system work harder?
February 1, 2012
While you spent the month of January organizing product, drivers, design space and your workforce for Valentine’s Day, Floral Management’s editorial
February 1, 2012
Growing practices and worker conditions in South America are often falsely reported during the holiday season. SAF has visited dozens of farms in Colombia and Ecuador. Here are the facts on growing conditions:
February 1, 2012
TLC’s “What Not to Wear” hosts Stacy London and Clinton Kelly dispense fashion expertise, but their rules could also apply to polishing florists’ Valentine’s Day media relations skills. They preach staying true to one’s style, while projecting self-confidence and respect to...
February 1, 2012
Former FTD President and member of the SAF Government Relations committee Ben Veldkamp Jr., died Jan. 21. A funeral was held on Jan. 28 in Littleton, Colo. He was the founder of well-established retailer Veldkamp’s Flowers and Gifts, in Lakewood, Colo.
February 1, 2012
Florists in at least five states have had trouble obtaining helium to fill Valentine’s Day balloon orders due to a shortage that’s prompting suppliers to ration the gas. Once — or if — helium supplies open up, prices are likely to rise nationally, helium and balloon distributors...
February 1, 2012
The average Valentine’s Day shopper will fork out a record $126.03 for their loved ones, up 8.5 percent from $116.21 a year ago and the highest recorded in the ten-year history of the National Retail Federation’s (NRF) Valentine’s Day Consumer Intentions and Actions survey.
