May 18, 2012
A well-crafted logo unifies your marketing and helps customers recall your brand. If yours isn’t doing the job, it may be time for a redesign. But it’s not as expensive as it sounds — nor should it be; after all, what you sell and how you sell it are more important to consumers...
May 18, 2012
Want to get your shop’s name out in community more? All it takes is a little research and developing a habit that takes up only a few minutes a day.Appearing in the newspaper or on the local TV station remains the “Holy Grail,” said Dave Gerhardt, a communications specialist for...
May 17, 2012
Need some outside perspective on staffing, sales or customer service? Pick up the phone and talk to Tim Huckabee. As an SAF member you can call the leading expert on floral shop sales, service, training and productivity for 15 minutes of free advice whenever you need it. You’ll...
May 17, 2012
Still haven’t taken advantage of webinars, the latest way to learn online? Not sure how to sign up? Worried you don’t have the right tech skills or equipment? Tim Huckabee of FloralStrategies, a self-described webinar fanatic, offers this guide for first-timers. What is a...
May 17, 2012
Being flexible and giving consumers lots of choices is good, right? Not necessarily. It may seem counter-intuitive, but narrowing the options makes shopping easier and more enjoyable for customers.
May 17, 2012
While the presidential candidates strategize how to win younger voters in the 2012 election, SAF will get out the vote among 20-somethings in its own very different campaign — one designed to raise awareness about florists’ abilities and drive traffic to consumer floral sites.
May 17, 2012
When a Phoenix radio station aired a commercial claiming listeners would be “gouged by their local florists if they do not order Mother's Day flowers from ProFlowers,” one florist’s email persuaded the disc jockeys to back down.
May 17, 2012
This week, SAF responded to two cases of harmful Mother’s Day publicity and saw its proposed alternative to “in lieu of flowers” printed in newspapers nationwide. Here is an overview:
May 16, 2012
With National Small Business Week right around the corner, SAF is encouraging its members to invite their member of Congress to come tour their business and get a first-hand view on the day-to-day operation of a floral industry member.National Small Business Week is May 20-26...
